Ellsworth Chamber of Commerce (2019) Print

star-24px 2019 AARP Community Challenge Grantee

Project Category

Public places
└ Public space activation
Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

See More Projects Like This One

Historic Kennett Square (2020)

Kennett Square, PA

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: With the goal of supporting small businesses downtown, this project created the first parklet in Kennett Square. Before installing the mini-park, only one side of the borough's main street featured wide sidewalks and could be closed to vehicles on the weekends. Project organizers hoped to expand the space available for outdoor dining and gathering. To do this, the Historic Kennett Square repurposed three on-street parking spaces, installing deck flooring, adding overhead string lights and setting out picnic tables and planters. Four restaurants -- two coffee shops and two restaurants -- used the space. Volunteers designed the parklet be torn down ahead of the winter months and set back up in the spring. Project organizers say the parklet helped demonstrate the value of placemaking projects.

City of Ashland (2021)

Ashland, WI

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: A survey showed residents in Ashland wanted more outdoor seating in the city's downtown. As part of larger efforts to revitalize the commercial district the City worked with Ashland Main Street to install decorative benches. The City engaged teams of artists -- including college students and staff from the local food co-op -- to design artwork for the seating. Then, with the help of volunteers, project organizers then installed one bench on every block of Ashland's nine-block commercial area. Each depicts imagery related to the community's identity, including scenes from local history or ecology. Paying homage to nearby Lake Superior, several benches have a water theme. Project organizers say Ashland is known as the mural capital of Wisconsin, and the benches work with other public art installations to draw people to visit downtown.

Downtown Boise Association (2022)

Boise, ID

AARP Community Challenge Grant Year: 2022

Project Category: Public space activation

Description: Through seven pop-up placemaking events, this project enlivened the downtown area with outdoor games and activities.

Nearby AARP Community Challenge Projects

City of River Falls (2023)

River Falls, WI

AARP Community Challenge Grant Year: 2023

Project Category: Roadway/sidewalks/crosswalk improvement

Description: A deteriorating intersection identified as a high-risk crash area posed safety challenges for pedestrians and cyclists, including older adults living nearby. The project installed high-visibility crosswalk markings, upgraded buttons with auditory signals and added bollards to create a protected bike lane and pedestrian corridor. Public art and a "paint the pavement" event engaged volunteers and raised awareness. These improvements made the crossing safer and more accessible, connected residents to downtown and trails and informed future bike and pedestrian plans.

Project description was created using generative AI and then reviewed for accuracy.

Spring Valley Seniors Staying Put Inc. (2024)

Spring Valley, WI

AARP Community Challenge Grant Year: 2024

Project Category: HomeFit Modifications

Description: In rural communities, older adults faced fall hazards at home but were reluctant to ask for help, making aging in place risky. The project trained volunteers to assess homes and install safety upgrades like grab bars and secured rugs. It also completed multiple improvements and created a stock of equipment for future use. It introduced HomeFit concepts and built trust, with new requests already coming in. One couple said the heavy-duty grab bars installed by volunteers and a local handyman has finally given them secure footing in their bathroom.

Project description was created using generative AI and then reviewed for accuracy.

ABOUT THE AARP COMMUNITY CHALLENGE

Launched in 2017, the annual AARP Community Challenge provides small grants to local governments and nonprofits in order to fund quick-action, ready-to-implement projects that can help communities become more livable for people of all ages.

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