Ellsworth Chamber of Commerce (2019) Print

star-24px 2019 AARP Community Challenge Grantee

Project Category

Public places
└ Public space activation
Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

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Project Category: Public space activation

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Project Category: Public space activation

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AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

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City of River Falls (2023)

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AARP Community Challenge Grant Year: 2023

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ABOUT THE AARP COMMUNITY CHALLENGE

Launched in 2017, the annual AARP Community Challenge provides small grants to local governments and nonprofits in order to fund quick-action, ready-to-implement projects that can help communities become more livable for people of all ages.

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