Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

River Falls, WI

AARP Community Challenge Grant Year: 2023

Project Category: Roadway/sidewalks/crosswalk improvement

Description: A deteriorating intersection identified as a high-risk crash area posed safety challenges for pedestrians and cyclists, including older adults living nearby. The project installed high-visibility crosswalk markings, upgraded buttons with auditory signals and added bollards to create a protected bike lane and pedestrian corridor. Public art and a "paint the pavement" event engaged volunteers and raised awareness. These improvements made the crossing safer and more accessible, connected residents to downtown and trails and informed future bike and pedestrian plans.