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Milton-Freewater Downtown Alliance (2020) Print
2020 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.
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Metuchen, NJ
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: A car-focused downtown left few places for pedestrians to rest or connect. The alliance transformed a corner near the local adult center into a conversational landscape with benches, a custom mosaic table and refreshed planters. A ribbon cutting drew nearby residents who praised the new seating and art. The space now encourages conversation and walkability. One resident said she was "thrilled" to finally have a place to sit during her daily walks, and the art element has sparked community engagement and future programming.
Viroqua, WI
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: The McIntosh Memorial Library serves as an accessible, welcoming community gathering space for the community. Library staff hoped to further draw visitors to the library by creating a new aviary in the center of the building. To do this, the library constructed a seating area, as well as a habitat for several songbirds. Organizers say the space serves as a venue for intergenerational story time, as well as a place to read and have conversations. To introduce patrons to the new space, the library hosted a Festival of Birds. In the future, they plan to host educational programming on birding, both at the library and along nearby hiking trails. Community members are already enjoying the aviary -- one older woman was in tears as she watched the songbirds with her son. She told staff the "aviary was one of the most beautiful features of the library."
Kennett Square, PA
AARP Community Challenge Grant Year: 2020
Project Category: Public space activation
Description: With the goal of supporting small businesses downtown, this project created the first parklet in Kennett Square. Before installing the mini-park, only one side of the borough's main street featured wide sidewalks and could be closed to vehicles on the weekends. Project organizers hoped to expand the space available for outdoor dining and gathering. To do this, the Historic Kennett Square repurposed three on-street parking spaces, installing deck flooring, adding overhead string lights and setting out picnic tables and planters. Four restaurants -- two coffee shops and two restaurants -- used the space. Volunteers designed the parklet be torn down ahead of the winter months and set back up in the spring. Project organizers say the parklet helped demonstrate the value of placemaking projects.
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College Place, WA
AARP Community Challenge Grant Year: 2021
Project Category: Public spaces improvements to increase high-speed internet availability
Description: Many residents of College Place lacked access to reliable high-speed internet. To address this, the City of College Place installed hotspots at parks, playgrounds, outdoor movie venues, farmers markets and the local municipal center. Organizers ensured each chosen location had a parking lot, allowing residents to access the internet from their vehicles. To spread the word, the City posted signs advertising the hotspots and City staff attended community events to discuss the free Wi-Fi initiative. Project organizers say public Wi-Fi helps residents access important online resources, such as local job postings. Additionally, the undertaking strengthened the City's relationship with the local school district and affordable housing providers.
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