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Milton-Freewater Downtown Alliance (2020) Print
2020 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.
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Belchertown, MA
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: A revitalized walkway near the Senior Center lacked seating, discouraging older adults and those with cognitive impairments from taking longer walks. To address this, six sturdy benches were installed along Carriage Drive, secured on concrete slabs and surrounded by grass. Outreach included a ribbon-cutting event that drew residents age 50-plus. The benches now offer safe resting spots, encouraging more time outdoors and improving well-being. Plans for additional benches are underway. One participant said she was proud to live in a town that invests in projects showing care for older adults.
Ellsworth, WI
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.
Driggs, ID
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The City of Driggs hoped to attract residents of all ages to Driggs' new downtown plaza, already home to a popular bocce ball court. The solution Add games. Project organizers set up a concrete foosball table and chess table. They also added chairs built to withstand the elements. A ribbon cutting ceremony drew locals, and now the plaza sees at least 10 people a day playing the interactive games.
Nearby AARP Community Challenge Projects
College Place, WA
AARP Community Challenge Grant Year: 2021
Project Category: Public spaces improvements to increase high-speed internet availability
Description: Many residents of College Place lacked access to reliable high-speed internet. To address this, the City of College Place installed hotspots at parks, playgrounds, outdoor movie venues, farmers markets and the local municipal center. Organizers ensured each chosen location had a parking lot, allowing residents to access the internet from their vehicles. To spread the word, the City posted signs advertising the hotspots and City staff attended community events to discuss the free Wi-Fi initiative. Project organizers say public Wi-Fi helps residents access important online resources, such as local job postings. Additionally, the undertaking strengthened the City's relationship with the local school district and affordable housing providers.
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