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Milton-Freewater Downtown Alliance (2020) Print
2020 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.
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Richmond, ME
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Richmond's Main Street offered no seating, making uphill walks difficult for older adults and limiting social interaction. After preparing the site, Lifelong Richmond installed seven benches with volunteer support, creating safe resting spots near shops and the library. The benches quickly became gathering places for errands and events, reducing isolation and encouraging outdoor activity. Residents praised the change during the town's holiday celebration, and officials plan to add more benches to expand access.
Wetumpka, AL
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: Until Main Street Wetumpka saw the opportunity to create an outdoor community space, the dim alley connecting Company and Hill Streets in downtown Wetumpka served largely as a place to park cars. The local nonprofit worked to transform the alley into a sustainable, wheelchair accessible outdoor gathering space featuring greenery, moveable furniture and a live performance space. After a devastating tornado in early 2019, the Alleyway Project had to take a pause. But the project got back on track, with Main Street Wetumpka completing its work before other damage in the area was restored. Because of this, the alley activation became an inspiration for a wounded town. Now it's a lively spot for weekly events and a place for local workers to eat lunch outside. A project organizer said she hopes the alley's mural featuring historic Wetumpka figures helps connect young residents to their history inspires them to reach for the stars.
Sacramento, CA
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Florin Road faced neglect and isolation, leaving older adults without safe, welcoming spaces. The museum led a multigenerational placemaking effort, installing ADA-accessible benches and painting murals inspired by Ndebele patterns. Older adults and youth collaborated on art projects, including tree wraps and a vibrant ground mural. Volunteers transformed the light rail station area as well. The project sparked a five-year plan for continued installations and was adopted into Sacramento Regional Transit's Art in Transit program, ensuring cultural expression and community engagement endure.
Nearby AARP Community Challenge Projects
College Place, WA
AARP Community Challenge Grant Year: 2021
Project Category: Public spaces improvements to increase high-speed internet availability
Description: Many residents of College Place lacked access to reliable high-speed internet. To address this, the City of College Place installed hotspots at parks, playgrounds, outdoor movie venues, farmers markets and the local municipal center. Organizers ensured each chosen location had a parking lot, allowing residents to access the internet from their vehicles. To spread the word, the City posted signs advertising the hotspots and City staff attended community events to discuss the free Wi-Fi initiative. Project organizers say public Wi-Fi helps residents access important online resources, such as local job postings. Additionally, the undertaking strengthened the City's relationship with the local school district and affordable housing providers.
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