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Milton-Freewater Downtown Alliance (2020) Print
2020 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.
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Gastonia, NC
AARP Community Challenge Grant Year: 2020
Project Category: Public space activation
Description: The Gaston County Department of Health and Human Services beautified a public space near Gastonia's Schiele Museum and the town's library. To encourage residents to get out and walk, the Department added a sidewalk mural at the library, which depicts astronauts on a spacewalk. Museum staff installed an outdoor exhibit about the Solar System. In addition, project organizers commissioned a local metalworks shop to create benches with a celestial theme. Other placemaking enhancements included adding planters and new graphic designs to adorn the nearby transit shelter, as well an amenity map display to help visitors locate nearby trails and greenspace.
Atlanta, GA
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: Woodruff Park's game cart allows visitors to borrow games, sports equipment and other recreation items at no charge. To improve the kiosk's appearance and attract visitors, the Atlanta Downtown Improvement District partnered with local graphic design students to create highly visible decals. They also used checkerboard decals to convert round park tables into game tables. Finally, the organization purchased new supplies for the game cart, including coloring books, watercolor paint kits and markers and crayons. Following the improvements, the BID used the tabled to host chess tournaments, which attracted new visitors to the park.
Chicago, IL
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: Public plazas are not always grand sometimes they can make a big impact in a tiny space. The Rogers Park Business Alliance and other project organizers purchased a pop-up People Spot from the nearby Chicago neighborhood of Andersonville. The Alliance then deployed the People Spot on Clark Street, with the aim of amping up pedestrian engagement along Rogers Parks' commercial corridor. Also known as a parklet, the mini plaza extends from the sidewalk in what would otherwise be a parking space. Featuring new wood benches and greenery, the parklet offers visitors a pleasant spot to rest or eat lunch. In the future, the Alliance will move the pop-up plaza to different locations throughout the Rogers Park neighborhood.
Nearby AARP Community Challenge Projects
College Place, WA
AARP Community Challenge Grant Year: 2021
Project Category: Public spaces improvements to increase high-speed internet availability
Description: Many residents of College Place lacked access to reliable high-speed internet. To address this, the City of College Place installed hotspots at parks, playgrounds, outdoor movie venues, farmers markets and the local municipal center. Organizers ensured each chosen location had a parking lot, allowing residents to access the internet from their vehicles. To spread the word, the City posted signs advertising the hotspots and City staff attended community events to discuss the free Wi-Fi initiative. Project organizers say public Wi-Fi helps residents access important online resources, such as local job postings. Additionally, the undertaking strengthened the City's relationship with the local school district and affordable housing providers.
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