NC

AARP Community Challenge Grant Year: 2021

Project Category: Entrepreneurship and improved economic resilience

Description: This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.

Orange County, NC

AARP Community Challenge Grant Year: 2017

Project Category: Public or private transit access

Description: Many bus stops in rural Orange County lacked shelters or a place to sit. To address this, the Orange County Department on Aging worked with the county's public transportation department to install new seats at 15 bus stops. Designed to maximize space at stops without enough room for a transit shelter, the seats accommodate two people and are attached to the bus stop sign. Project organizers say the seats increase accessibility in rural parts of the county, where no bus stop sign was in place. Following installation of the seats, the public transportation department committed to building permanent bus shelters in high-traffic, rural areas.