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Augusta, GA
AARP Community Challenge Grant Year: 2021
Project Category: Entrepreneurship and improved economic resilience
Description: Music and farming are deep parts of Augusta's culture. To support Black musicians and farmers through agrotourism, Garden City Jazz created a series of outdoor concerts, dubbed Soul Soil. The concert series -- which took place at local farms -- featured performances by professional gospel, jazz and blues musicians and attracted visitors from all around the region. The series also sparked important conversations about the inequities Black farmers face. This resulted in new partnerships, as well as the creation of cooperatively owned farmers market.
Puyallup, WA
AARP Community Challenge Grant Year: 2020
Project Category: Entrepreneurship and improved economic resilience
Description: This project created an age-friendly business certification program, which identifies businesses that intentionally accommodate older adult customers. After recruiting businesses to participate, project organizers scored each one based on customer service, environment, access and discounts. To incentivize businesses to participate, the Main Street Association chose six businesses with a 90 score to win decorative planter boxes. Participating businesses signed a pledge to be age-friendly and received certification stickers to display in their storefront windows. Businesses can apply to be re-certified every two years.
NC
AARP Community Challenge Grant Year: 2021
Project Category: Entrepreneurship and improved economic resilience
Description: This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.
Nearby AARP Community Challenge Projects
Houston, TX
AARP Community Challenge Grant Year: 2017
Project Category: Public art installations
Description: To increase walkability and create a safe, beautiful gathering space, Avenue CDC engaged a local artist, local schoolchildren and residents to create a 600-foot mural. The wall selected for the artwork was off-putting and had been vandalized many times. But the site also acted as the entry point to the Northline neighborhood, since the wall faces the nearby light rail station. The mural's design pays homage to local Latino culture and the history of the neighborhood. As the mural reached its completion, Hurricane Harvey hit Houston and project organizers were able to repurpose leftover grant funds to help with recovery and rebuilding.
Houston, TX
AARP Community Challenge Grant Year: 2023
Project Category: Walkability
Description: This project will conduct walk audits along Washington Avenue, a busy commercial district surrounded by residential homes. There will be two training sessions and a final in-person community meeting.
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