Portland, ME

AARP Community Challenge Grant Year: 2022

Project Category: Entrepreneurship and improved economic resilience

Description: Portland's historic downtown, with its brick sidewalks and preserved buildings, long limited access for older adults and residents with mobility challenges. Age-Friendly Portland's "Ramp Up for Accessibility" initiative provided portable ramps and wireless doorbells to 15 businesses, allowing patrons to enter or request help without altering protected structures. Participation in the city's Age-Friendly Business Program grew 40% as more shops displayed decals signaling their commitment to inclusion. At Mechanics' Hall, a new ramp now welcomes visitors to one of Portland's oldest cultural sites-proof that accessibility and preservation can thrive together, creating lasting visibility for a more inclusive downtown.

Project description was created using generative AI and then reviewed for accuracy.

Augusta, GA

AARP Community Challenge Grant Year: 2021

Project Category: Entrepreneurship and improved economic resilience

Description: Music and farming are deep parts of Augusta's culture. To support Black musicians and farmers through agrotourism, Garden City Jazz created a series of outdoor concerts, dubbed Soul Soil. The concert series -- which took place at local farms -- featured performances by professional gospel, jazz and blues musicians and attracted visitors from all around the region. The series also sparked important conversations about the inequities Black farmers face. This resulted in new partnerships, as well as the creation of cooperatively owned farmers market.

NC

AARP Community Challenge Grant Year: 2021

Project Category: Entrepreneurship and improved economic resilience

Description: This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.