Portland, ME

AARP Community Challenge Grant Year: 2022

Project Category: Entrepreneurship and improved economic resilience

Description: This project piloted an age-friendly business designation in Portland. The designation encourages local businesses to adopt practices that accommodate older adult customers. Participating businesses receive a certificate, as well as window decals advertising their status as an age-friendly business. Additionally, the Ramp Up for Accessibility project provided portable ramps and wireless doorbells to business locations that are open to the public.

NC

AARP Community Challenge Grant Year: 2021

Project Category: Entrepreneurship and improved economic resilience

Description: This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.

Puyallup, WA

AARP Community Challenge Grant Year: 2020

Project Category: Entrepreneurship and improved economic resilience

Description: This project created an age-friendly business certification program, which identifies businesses that intentionally accommodate older adult customers. After recruiting businesses to participate, project organizers scored each one based on customer service, environment, access and discounts. To incentivize businesses to participate, the Main Street Association chose six businesses with a 90 score to win decorative planter boxes. Participating businesses signed a pledge to be age-friendly and received certification stickers to display in their storefront windows. Businesses can apply to be re-certified every two years.