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NC

AARP Community Challenge Grant Year: 2021

Project Category: Entrepreneurship and improved economic resilience

Description: This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.

Houston, TX

AARP Community Challenge Grant Year: 2024

Project Category: Entrepreneurship and improved economic resilience

Description: East African newcomers in Houston, many age 50-plus, face isolation and limited income despite deep farming knowledge. FAM Houston equipped 30 farmers with seeds, tools and supplies to sell crops at local markets, creating a Farmers Market Team and piloting biweekly sales. The effort boosted production by 50%, improved nutrition and gave participants a sense of belonging. Surveys show income gains and better health outcomes, and farmers shared cultural knowledge with customers. "When you share the ideas with people, it feels good... it makes me happy," said Emmaculata, reflecting on teaching market shoppers how to cook cassava leaves.

Puyallup, WA

AARP Community Challenge Grant Year: 2020

Project Category: Entrepreneurship and improved economic resilience

Description: This project created an age-friendly business certification program, which identifies businesses that intentionally accommodate older adult customers. After recruiting businesses to participate, project organizers scored each one based on customer service, environment, access and discounts. To incentivize businesses to participate, the Main Street Association chose six businesses with a 90 score to win decorative planter boxes. Participating businesses signed a pledge to be age-friendly and received certification stickers to display in their storefront windows. Businesses can apply to be re-certified every two years.

Nearby AARP Community Challenge Projects

Portland, ME

AARP Community Challenge Grant Year: 2025

Project Category: Housing Choice Design Competitions

Description: AIA Maine will host a design competition to explore innovative housing solutions for underserved communities. The event will include educational sessions on accessibility, aging in place, and lessons learned from the competition.

Augusta, Bangor and Westbrook, ME

AARP Community Challenge Grant Year: 2020

Project Category: Roadway/sidewalks/crosswalk improvement

Description: To increase safety for pedestrians and cyclists, the Bicycle Coalition of Maine held a series of short-term traffic calming demonstrations in Bangor, North Yarmouth and Bangor. The pop-up installations increased the visibility of crosswalks and shortened crossing distances with simple, cost-effective tools. The Coalition deployed flexible lane delineators and pedestrian-crossing signs. They also painted pedestrian landings at crosswalks and added shared-lane markings -- called sharrows -- to street pavement. To gage the effectiveness of these activities, the organization collected survey responses and traffic data, which showed that traffic speeds decreased and pedestrians appreciated it. Project organizers say the demonstrations helped prove to municipal leaders that streets are for people -- not just people in cars -- and improving safety is possible without complex, expensive road construction.

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