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North Carolina Main Street & Rural Planning Center (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Community Health and Economic Empowerment
└ Entrepreneurship and improved economic resilience
└ Entrepreneurship and improved economic resilience
This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.
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See More Projects Like This One
Lansing, MI
AARP Community Challenge Grant Year: 2022
Project Category: Roadway/sidewalks/crosswalk improvement
Description: To protect pedestrians and cyclists from passing traffic, the City of Lansing installed delineators at a busy roundabout. Additionally, the City painted a sidewalk at along the roundabout's perimeter to make it more visible to drivers. To give cyclists a place to park, they also installed bike racks nearby.
Houston, TX
AARP Community Challenge Grant Year: 2021
Project Category: Improved wayfinding
Description: Organizers with the Greater Northside Management District wanted to help pedestrians reach local businesses and other neighborhood amenities. They also hoped to increase public safety, support public art and create a sense of neighborhood identity. To do this, the District installed signs in five neighborhoods. The large-scale signs can display multiple pieces of information at once, including directions and distances to businesses, public safety statistics, the location of neighborhood amenities and how to catch a bus or check out a bike from the local bike share. Additionally, they can showcase artworks, with local schools encouraged to submit student work for exhibit. The signposts also have a placemaking element -- each displays the name of the neighborhood in large, metal letters. By creating a sense of place and helping visitors navigate, project organizers say the wayfinding effort will support economic development on Houston's Northside.
Spooner, WI
AARP Community Challenge Grant Year: 2020
Project Category: Innovative home maintenance, repair and support services
Description: To help homeowners and renters maintain their homes, Wild Rivers Habitat for Humanity created a tool lending library. Volunteers constructed shelving to display a variety of hand and power tools, which library patrons can check out and take home. To increase residents' DIY know-how, Habitat also hosted a series of skills labs for residents. In the future, the nonprofit hopes to create a mobile version of the lending library to use throughout the community.
Nearby AARP Community Challenge Projects
Orange County, NC
AARP Community Challenge Grant Year: 2017
Project Category: Public or private transit access
Description: Many bus stops in rural Orange County lacked shelters or a place to sit. To address this, the Orange County Department on Aging worked with the county's public transportation department to install new seats at 15 bus stops. Designed to maximize space at stops without enough room for a transit shelter, the seats accommodate two people and are attached to the bus stop sign. Project organizers say the seats increase accessibility in rural parts of the county, where no bus stop sign was in place. Following installation of the seats, the public transportation department committed to building permanent bus shelters in high-traffic, rural areas.
Chapel Hill, NC
AARP Community Challenge Grant Year: 2023
Project Category: Transportation Systems Change
Description: This project will install pedestrian safety islands with garden beds, LED lighting and signs on streets in Chapel Hill, to make them safer for pedestrians, particularly those who are older adults.
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