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North Carolina Main Street & Rural Planning Center (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Community Health and Economic Empowerment
└ Entrepreneurship and improved economic resilience
└ Entrepreneurship and improved economic resilience
This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.
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Portland, ME
AARP Community Challenge Grant Year: 2022
Project Category: Entrepreneurship and improved economic resilience
Description: This project piloted an age-friendly business designation in Portland. The designation encourages local businesses to adopt practices that accommodate older adult customers. Participating businesses receive a certificate, as well as window decals advertising their status as an age-friendly business. Additionally, the Ramp Up for Accessibility project provided portable ramps and wireless doorbells to locations that are open to the public.
Augusta, GA
AARP Community Challenge Grant Year: 2021
Project Category: Entrepreneurship and improved economic resilience
Description: Music and farming are deep parts of Augusta's culture. To support Black musicians and farmers through agrotourism, Garden City Jazz created a series of outdoor concerts, dubbed Soul Soil. The concert series -- which took place at local farms -- featured performances by professional gospel, jazz and blues musicians and attracted visitors from all around the region. The series also sparked important conversations about the inequities Black farmers face. This resulted in new partnerships, as well as the creation of cooperatively owned farmers market.
Houston, TX
AARP Community Challenge Grant Year: 2024
Project Category: Entrepreneurship and improved economic resilience
Description: This project will provide cold storage containers at a community farm, enabling East African migrants to grow and sell traditional crops not widely available in Houston.
Nearby AARP Community Challenge Projects
Orange County, NC
AARP Community Challenge Grant Year: 2017
Project Category: Public or private transit access
Description: Many bus stops in rural Orange County lacked shelters or a place to sit. To address this, the Orange County Department on Aging worked with the county's public transportation department to install new seats at 15 bus stops. Designed to maximize space at stops without enough room for a transit shelter, the seats accommodate two people and are attached to the bus stop sign. Project organizers say the seats increase accessibility in rural parts of the county, where no bus stop sign was in place. Following installation of the seats, the public transportation department committed to building permanent bus shelters in high-traffic, rural areas.
Chapel Hill, NC
AARP Community Challenge Grant Year: 2023
Project Category: Transportation Systems Change
Description: This project will install pedestrian safety islands with garden beds, LED lighting and signs on streets in Chapel Hill, to make them safer for pedestrians, particularly those who are older adults.
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