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North Carolina Main Street & Rural Planning Center (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Community Health and Economic Empowerment
└ Entrepreneurship and improved economic resilience
└ Entrepreneurship and improved economic resilience
This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.
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See More Projects Like This One
Portland, ME
AARP Community Challenge Grant Year: 2022
Project Category: Entrepreneurship and improved economic resilience
Description: Portland's historic downtown, with its brick sidewalks and preserved buildings, long limited access for older adults and residents with mobility challenges. Age-Friendly Portland's "Ramp Up for Accessibility" initiative provided portable ramps and wireless doorbells to 15 businesses, allowing patrons to enter or request help without altering protected structures. Participation in the city's Age-Friendly Business Program grew 40% as more shops displayed decals signaling their commitment to inclusion. At Mechanics' Hall, a new ramp now welcomes visitors to one of Portland's oldest cultural sites-proof that accessibility and preservation can thrive together, creating lasting visibility for a more inclusive downtown.
Puyallup, WA
AARP Community Challenge Grant Year: 2020
Project Category: Entrepreneurship and improved economic resilience
Description: This project created an age-friendly business certification program, which identifies businesses that intentionally accommodate older adult customers. After recruiting businesses to participate, project organizers scored each one based on customer service, environment, access and discounts. To incentivize businesses to participate, the Main Street Association chose six businesses with a 90 score to win decorative planter boxes. Participating businesses signed a pledge to be age-friendly and received certification stickers to display in their storefront windows. Businesses can apply to be re-certified every two years.
Portland, OR
AARP Community Challenge Grant Year: 2021
Project Category: Entrepreneurship and improved economic resilience
Description: Following COVID-19 shutdowns, Alberta Main Street wanted to encourage residents to visit small businesses in the Alberta District. To increase foot traffic in the neighborhood, they hosted a series of community events. Christmas, Halloween and other holiday-themed gatherings drew large crowds to the district. Additionally, they launched a monthly Last Thursday series, which showcased local artists' work and offered activities for families with children. Organizers worked to ensure each event celebrated the neighborhoods' diversity and culture, as well as its African American business owners. Alberta Main Street hopes future events help shield legacy businesses from displacement. In the future, they are also planning a grant program to help owners historically overlooked by traditional lenders.
Nearby AARP Community Challenge Projects
Raleigh, NC
AARP Community Challenge Grant Year: 2024
Project Category: Bike Audits
Description: Older adults in Raleigh faced unsafe biking conditions and missing sidewalks, limiting mobility and access to transit. Oaks and Spokes launched bike audits on key corridors, engaging older residents and students to document hazards. Findings prompted City Council to adopt protected bike lanes on Brookside Drive and plan sidewalk improvements. A second audit on Garner Road highlighted urgent safety gaps and drew council attention during a live stream. These efforts accelerated infrastructure changes and built advocacy momentum for safer, age-friendly streets.
Greenville, NC
AARP Community Challenge Grant Year: 2022
Project Category: Engaging people in transportation options/safety
Description: Greenville lacked a safe space for pedestrians, cyclists and motorists to learn traffic rules, leaving older adults without options to practice essential skills. BikeWalkNC addressed this by creating the Greenville/Winterville Traffic Garden, a permanent painted street layout for hands-on safety education. The project included signage, a dedication event and integration into a statewide transportation summit. This lasting resource supports Vision Zero goals and offers older adults a protected space to refresh driving and cycling skills. As one leader said, "We want to improve the community so that everyone can be safe and live a higher-quality life in a place that is safe and accessible."
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