Oconomowoc, WI

AARP Community Challenge Grant Year: 2017

Project Category: Public space activation

Description: This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."

Tallahassee, FL

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: The Goodwood Museum and Gardens revitalized a historic roller rink, transforming it into a gathering space for outdoor activities. The rink -- originally built in 1916 -- sat vacant for years, but the Museum saw potential for the 10,000-square-foot site. Accessibility was a main goal for project organizers, so the Museum installed an ADA-compliant sidewalk, ramp and handrails. They also added lighting to increase safety at the site, levelled the rink's concrete surface, added landscaping and upgraded electrical wiring. These enhancements attracted community partners to the space, including the Irish Repertory Theater and the Southern Shakespeare Company. Today the site hosts a monthly live performance featuring local musicians, along with other community activities.

Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.