Oconomowoc, WI

AARP Community Challenge Grant Year: 2017

Project Category: Public space activation

Description: This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."

Avoca, IA

AARP Community Challenge Grant Year: 2018

Project Category: Public space activation

Description: Avoca's Main Street already had green space and places to sit, but Avoca Public Library organizers wanted to give residents a reason to spend time downtown. To invite people in, they installed oversized, weather-proof musical instruments outside the library. Since the instruments don't require any training or talent to play, they are popular with residents of all ages. Part of the town's creative placemaking plans, the new music park is located near the site of Avoca's weekly summer farmer's market. "It's a fun part of the town now," Avoca resident Sunshine Schoeller said.

Milton-Freewater, OR

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.