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Red Cloud Indian School (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Community Health and Economic Empowerment
└ Addressing community health
└ Addressing community health
Organizers wanted to ensure the Red Cloud Indian School's weekly farmers market was welcoming to elders. The Pine Ridge Reservation is a food desert, but the market offers residents access to fresh produce, as well as ingredients for traditional foods, teas and medicines. To attract older adults to the market, they launched Elder Hours, which feature traditional cooking demonstrations and other educational offerings. They also added wayfinding signage to help elders navigate to parking spaces and seating near vendors, which market organizers specifically set aside for older adults. To help people transport their purchases, Red Cloud purchased branded tote bags, which they distribute to elders who visit the market. Project organizers hope the outreach efforts help decrease longstanding health disparities among tribal members.
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