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City of Oconomowoc (2017) Print
2017 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."
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See More Projects Like This One
Readfield, ME
AARP Community Challenge Grant Year: 2018
Project Category: Public space activation
Description: Readfield's Age-Friendly Committee set out to enhance the town's public spaces and draw the community together. They purchased outdoor furniture to activate two spaces -- one outside the local public library and the other at Readfield Beach on Maranacook Lake. The beach's moveable Adirondack chairs give visitors a change to interact with each other. Additionally, the tables and chairs at the library allow residents to access free Wi-Fi service, even when the library building is closed. Library visitors of all wages can also rest there after enjoying the nearby story walk.
Portland, ME
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: Portland's central business district has a number of neglected alleyways and streetcorners. To make walking though downtown easier -- and to attract pedestrians to local businesses -- Portland Downtown activated these spaces. They enlisted residents of an assisted living facility created murals on old doors. They also brightened up two alleys with overhead lighting. Organizers say the project improved safety, created art and engaged local businesses, all while making once-derelict areas more welcoming.
Old Orchard Beach, ME
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: Old Orchard Beach Community Friendly Connection reenergized a neighborhood block, organizing residents to clean up, restore and refresh the Washington Avenue District and Atlantic Courts Park. A sidewalk and crosswalk painting project brightened the area and encouraged locals to walk. To improve public safety, the town also worked with the local cable and electric companies to mount a security camera near the park's basketball court and convert the court's lighting to LED. After the project was complete, about 250 people attended a block party to celebrate, with residents voting to rename the area Washington Square. Nearby businesses and community groups have ridden the momentum and made improvements to their properties as well. Those living in the neighborhood report they walk through the area more often since the transformation.
Nearby AARP Community Challenge Projects
West Allis, WI
AARP Community Challenge Grant Year: 2024
Project Category: HomeFit Modifications
Description: Falls are a leading cause of injury among older adults, yet many homes lack basic safety features. To reduce risks, firefighters installed grab bars, raised toilet seats, shower chairs and bed transfer rails during home visits, along with walkers for those with mobility challenges. These changes helped older adults navigate their homes safely and maintain independence. One widow said the modifications gave her confidence to move without fear, adding, "It feels like someone truly cares about me and my safety."
Project description was created using generative AI and then reviewed for accuracy.
Elkhorn, WI
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Elkhorn lacked an outdoor space designed for older adults, leaving many residents with mobility challenges and few options for social connection. The Chamber transformed a vacant downtown lot into an ADA-accessible park with clustered seating, lighting, tables and a water feature. The space quickly hosted major events, including a high school reunion and a holiday festival, and is now reserved for dementia-friendly programs and book clubs. A local business owner who uses a wheelchair said that he was able to fully utilize the space for the first time and that it felt effortless, underscoring its inclusive design and lasting impact.
Project description was created using generative AI and then reviewed for accuracy.
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