AARP Hearing Center
AARP Livable Communities Map
City of Oconomowoc (2017) Print
2017 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."
Photo Gallery
Image:
Click on a photo to learn more
See More Projects Like This One
Klamath Falls, OR
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: Downtown Klamath Falls had dark, uninviting alleyways that discouraged foot traffic and community engagement. The project installed a mosaic mural created by older adults and additional artwork by local artists on a downtown building. Participants painted individual tiles during four sessions at the center, and the finished piece was unveiled at a celebratory event. The murals brighten alleyways, encourage pedestrian use and foster a sense of pride and inclusion among older adults. "I was so glad to be involved on this project," said one participant.
Project description was created using generative AI and then reviewed for accuracy.
Springfield, MO
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: In the 1980s, many businesses moved out of Springfield's downtown. But in recent years, a new generation of entrepreneurs, artists and gig workers have begun repopulating the city's main commercial district. In light of the area's new vibrancy, the Commercial Street Community Improvement District is working to market the area and tell its story. The CID created a series of parklets with outdoor seating to give visitors a space to socialize and relax. They also commissioned a local artist to create a mural, using community feedback to inform the final design. The mural fits within a larger street art project. CID organizers say they hope these improvements will help the community develop a renewed sense of place.
Greeley, IA
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: Greeley lacked a downtown corridor and gathering spaces, leaving residents without a sense of place. The project installed decorative light poles along State Highway 38, creating a focal point and sparking community pride. The grant also prompted events like a car cruise and soup supper, which had not occurred in years, and helped raise funds for future improvements. One volunteer said, "I think it's great for our small town and it's a great starting point for more good things to come." Plans include adding more light poles and playground equipment to continue revitalization.
Project description was created using generative AI and then reviewed for accuracy.
Nearby AARP Community Challenge Projects
West Allis, WI
AARP Community Challenge Grant Year: 2024
Project Category: HomeFit Modifications
Description: Falls are a leading cause of injury among older adults, yet many homes lack basic safety features. To reduce risks, firefighters installed grab bars, raised toilet seats, shower chairs and bed transfer rails during home visits, along with walkers for those with mobility challenges. These changes helped older adults navigate their homes safely and maintain independence. One widow said the modifications gave her confidence to move without fear, adding, "It feels like someone truly cares about me and my safety."
Project description was created using generative AI and then reviewed for accuracy.
Elkhorn, WI
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Elkhorn lacked an outdoor space designed for older adults, leaving many residents with mobility challenges and few options for social connection. The Chamber transformed a vacant downtown lot into an ADA-accessible park with clustered seating, lighting, tables and a water feature. The space quickly hosted major events, including a high school reunion and a holiday festival, and is now reserved for dementia-friendly programs and book clubs. A local business owner who uses a wheelchair said that he was able to fully utilize the space for the first time and that it felt effortless, underscoring its inclusive design and lasting impact.
Project description was created using generative AI and then reviewed for accuracy.
LEARN MORE AND STAY INFORMED
Find articles and resources about making communities more livable for people of all ages
Download or order free publications from AARP Livable Communities
Sign up for the free, weekly, award-winning AARP Livable Communities eNewsletter
Don't see your community listed?
LEARN HOW IT CAN JOIN THE NETWORKConnect with your AARP State Office
AARP has offices in all 50 states as well as in the District of Columbia, Puerto Rico and the U.S. Virgin Islands.
AARP Wisconsin State Office
222 W Washington Avenue
Suite 600
Madison, WI 53703
United States