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City of Oconomowoc (2017) Print
2017 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."
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See More Projects Like This One
Opelika, AL
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: Organizers with Opelika Main Street hoped to draw more visitors downtown. To do this, they activated an underused public space by adding outdoor games. Volunteers installed a giant, colorful chess and checkers set, suitable for people of all ages to enjoy. Organizers say the new game center represents a safe place for residents of all ages to gather.
Driggs, ID
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The City of Driggs hoped to attract residents of all ages to Driggs' new downtown plaza, already home to a popular bocce ball court. The solution Add games. Project organizers set up a concrete foosball table and chess table. They also added chairs built to withstand the elements. A ribbon cutting ceremony drew locals, and now the plaza sees at least 10 people a day playing the interactive games.
Athens, AL
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: The project addressed long-standing accessibility issues at the farmers market, where older adults often struggled with heavy tables and low seating that made it difficult to rest or enjoy live music and social time. Age-friendly furnishings, including higher-seated chairs and a wheelchair-accessible table, created a gathering area that welcomed patrons who previously avoided the space. The improvements allowed more people to stay longer, enjoy food and music and reconnect with friends without physical strain. As one visitor said, "I love these walk-in tables... I can actually get in and out of them so easy," while another noted how much easier it was to rise from the taller chairs.
Nearby AARP Community Challenge Projects
West Allis, WI
AARP Community Challenge Grant Year: 2024
Project Category: HomeFit Modifications
Description: Falls are a leading cause of injury among older adults, yet many homes lack basic safety features. To reduce risks, firefighters installed grab bars, raised toilet seats, shower chairs and bed transfer rails during home visits, along with walkers for those with mobility challenges. These changes helped older adults navigate their homes safely and maintain independence. One widow said the modifications gave her confidence to move without fear, adding, "It feels like someone truly cares about me and my safety."
Elkhorn, WI
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Elkhorn lacked an outdoor space designed for older adults, leaving many residents with mobility challenges and few options for social connection. The Chamber transformed a vacant downtown lot into an ADA-accessible park with clustered seating, lighting, tables and a water feature. The space quickly hosted major events, including a high school reunion and a holiday festival, and is now reserved for dementia-friendly programs and book clubs. A local business owner who uses a wheelchair said that he was able to fully utilize the space for the first time and that it felt effortless, underscoring its inclusive design and lasting impact.
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