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City of Oconomowoc (2017) Print
2017 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."
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See More Projects Like This One
Morgantown, WV
AARP Community Challenge Grant Year: 2018
Project Category: Public space activation
Description: Many older adults in Morgantown do errands on foot. But patrons of the city's senior centers reported they often needed to sit and take a break while walking downtown. Unfortunately, the downtown area lacked suitable seating options. To make the space more welcoming, the City of Morgantown installed accessible benches throughout the business district. Project organizers say the new seating has sparked enthusiasm for additional downtown improvements. Additionally, the seating is allowing more people to walk to local shops, restaurants, doctors' offices and other amenities.
Kennett Square, PA
AARP Community Challenge Grant Year: 2020
Project Category: Public space activation
Description: With the goal of supporting small businesses downtown, this project created the first parklet in Kennett Square. Before installing the mini-park, only one side of the borough's main street featured wide sidewalks and could be closed to vehicles on the weekends. Project organizers hoped to expand the space available for outdoor dining and gathering. To do this, the Historic Kennett Square repurposed three on-street parking spaces, installing deck flooring, adding overhead string lights and setting out picnic tables and planters. Four restaurants -- two coffee shops and two restaurants -- used the space. Volunteers designed the parklet be torn down ahead of the winter months and set back up in the spring. Project organizers say the parklet helped demonstrate the value of placemaking projects.
Belchertown, MA
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: A revitalized walkway near the Senior Center lacked seating, discouraging older adults and those with cognitive impairments from taking longer walks. To address this, six sturdy benches were installed along Carriage Drive, secured on concrete slabs and surrounded by grass. Outreach included a ribbon-cutting event that drew residents age 50-plus. The benches now offer safe resting spots, encouraging more time outdoors and improving well-being. Plans for additional benches are underway. One participant said she was proud to live in a town that invests in projects showing care for older adults.
Project description was created using generative AI and then reviewed for accuracy.
Nearby AARP Community Challenge Projects
West Allis, WI
AARP Community Challenge Grant Year: 2024
Project Category: HomeFit Modifications
Description: Falls are a leading cause of injury among older adults, yet many homes lack basic safety features. To reduce risks, firefighters installed grab bars, raised toilet seats, shower chairs and bed transfer rails during home visits, along with walkers for those with mobility challenges. These changes helped older adults navigate their homes safely and maintain independence. One widow said the modifications gave her confidence to move without fear, adding, "It feels like someone truly cares about me and my safety."
Project description was created using generative AI and then reviewed for accuracy.
Elkhorn, WI
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Elkhorn lacked an outdoor space designed for older adults, leaving many residents with mobility challenges and few options for social connection. The Chamber transformed a vacant downtown lot into an ADA-accessible park with clustered seating, lighting, tables and a water feature. The space quickly hosted major events, including a high school reunion and a holiday festival, and is now reserved for dementia-friendly programs and book clubs. A local business owner who uses a wheelchair said that he was able to fully utilize the space for the first time and that it felt effortless, underscoring its inclusive design and lasting impact.
Project description was created using generative AI and then reviewed for accuracy.
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