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City of Oconomowoc (2017) Print
2017 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."
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See More Projects Like This One
Metuchen, NJ
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: A car-focused downtown left few places for pedestrians to rest or connect. The alliance transformed a corner near the local adult center into a conversational landscape with benches, a custom mosaic table and refreshed planters. A ribbon cutting drew nearby residents who praised the new seating and art. The space now encourages conversation and walkability. One resident said she was "thrilled" to finally have a place to sit during her daily walks, and the art element has sparked community engagement and future programming.
Project description was created using generative AI and then reviewed for accuracy.
Viroqua, WI
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: The McIntosh Memorial Library serves as an accessible, welcoming community gathering space for the community. Library staff hoped to further draw visitors to the library by creating a new aviary in the center of the building. To do this, the library constructed a seating area, as well as a habitat for several songbirds. Organizers say the space serves as a venue for intergenerational story time, as well as a place to read and have conversations. To introduce patrons to the new space, the library hosted a Festival of Birds. In the future, they plan to host educational programming on birding, both at the library and along nearby hiking trails. Community members are already enjoying the aviary -- one older woman was in tears as she watched the songbirds with her son. She told staff the "aviary was one of the most beautiful features of the library."
West Memphis, AR
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The town of West Memphis hoped to promote community connections, cycling and walking. To achieve this, the town set up three parklets in its Main Street District, located near an expanded bike trail that links West Memphis with neighboring Memphis, Tennessee. Parklets -- mini street oases created in the footprint of a parking space -- provide places to sit, talk and gather. The West Memphis parklets each feature LED lighting and public art. Sculptures created from donated bicycles distinguish two of the parklets. The other parklet features new wooden benches and an oversized sculpture of a guitar, meant to pay homage to the town's musical heritage.
Nearby AARP Community Challenge Projects
West Allis, WI
AARP Community Challenge Grant Year: 2024
Project Category: HomeFit Modifications
Description: Falls are a leading cause of injury among older adults, yet many homes lack basic safety features. To reduce risks, firefighters installed grab bars, raised toilet seats, shower chairs and bed transfer rails during home visits, along with walkers for those with mobility challenges. These changes helped older adults navigate their homes safely and maintain independence. One widow said the modifications gave her confidence to move without fear, adding, "It feels like someone truly cares about me and my safety."
Project description was created using generative AI and then reviewed for accuracy.
Elkhorn, WI
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Elkhorn lacked an outdoor space designed for older adults, leaving many residents with mobility challenges and few options for social connection. The Chamber transformed a vacant downtown lot into an ADA-accessible park with clustered seating, lighting, tables and a water feature. The space quickly hosted major events, including a high school reunion and a holiday festival, and is now reserved for dementia-friendly programs and book clubs. A local business owner who uses a wheelchair said that he was able to fully utilize the space for the first time and that it felt effortless, underscoring its inclusive design and lasting impact.
Project description was created using generative AI and then reviewed for accuracy.
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