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City of Oconomowoc (2017) Print
2017 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."
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See More Projects Like This One
Avoca, IA
AARP Community Challenge Grant Year: 2018
Project Category: Public space activation
Description: Avoca's Main Street already had green space and places to sit, but Avoca Public Library organizers wanted to give residents a reason to spend time downtown. To invite people in, they installed oversized, weather-proof musical instruments outside the library. Since the instruments don't require any training or talent to play, they are popular with residents of all ages. Part of the town's creative placemaking plans, the new music park is located near the site of Avoca's weekly summer farmer's market. "It's a fun part of the town now," Avoca resident Sunshine Schoeller said.
Portland, ME
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: Portland's central business district has a number of neglected alleyways and streetcorners. To make walking though downtown easier -- and to attract pedestrians to local businesses -- Portland Downtown activated these spaces. They enlisted residents of an assisted living facility created murals on old doors. They also brightened up two alleys with overhead lighting. Organizers say the project improved safety, created art and engaged local businesses, all while making once-derelict areas more welcoming.
Klamath Falls, OR
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: Downtown Klamath Falls had dark, uninviting alleyways that discouraged foot traffic and community engagement. The project installed a mosaic mural created by older adults and additional artwork by local artists on a downtown building. Participants painted individual tiles during four sessions at the center, and the finished piece was unveiled at a celebratory event. The murals brighten alleyways, encourage pedestrian use and foster a sense of pride and inclusion among older adults. "I was so glad to be involved on this project," said one participant.
Project description was created using generative AI and then reviewed for accuracy.
Nearby AARP Community Challenge Projects
West Allis, WI
AARP Community Challenge Grant Year: 2024
Project Category: HomeFit Modifications
Description: Falls are a leading cause of injury among older adults, yet many homes lack basic safety features. To reduce risks, firefighters installed grab bars, raised toilet seats, shower chairs and bed transfer rails during home visits, along with walkers for those with mobility challenges. These changes helped older adults navigate their homes safely and maintain independence. One widow said the modifications gave her confidence to move without fear, adding, "It feels like someone truly cares about me and my safety."
Project description was created using generative AI and then reviewed for accuracy.
Elkhorn, WI
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Elkhorn lacked an outdoor space designed for older adults, leaving many residents with mobility challenges and few options for social connection. The Chamber transformed a vacant downtown lot into an ADA-accessible park with clustered seating, lighting, tables and a water feature. The space quickly hosted major events, including a high school reunion and a holiday festival, and is now reserved for dementia-friendly programs and book clubs. A local business owner who uses a wheelchair said that he was able to fully utilize the space for the first time and that it felt effortless, underscoring its inclusive design and lasting impact.
Project description was created using generative AI and then reviewed for accuracy.
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