Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

Gastonia, NC

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: The Gaston County Department of Health and Human Services beautified a public space near Gastonia's Schiele Museum and the town's library. To encourage residents to get out and walk, the Department added a sidewalk mural at the library, which depicts astronauts on a spacewalk. Museum staff installed an outdoor exhibit about the Solar System. In addition, project organizers commissioned a local metalworks shop to create benches with a celestial theme. Other placemaking enhancements included adding planters and new graphic designs to adorn the nearby transit shelter, as well an amenity map display to help visitors locate nearby trails and greenspace.

Kennett Square, PA

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: With the goal of supporting small businesses downtown, this project created the first parklet in Kennett Square. Before installing the mini-park, only one side of the borough's main street featured wide sidewalks and could be closed to vehicles on the weekends. Project organizers hoped to expand the space available for outdoor dining and gathering. To do this, the Historic Kennett Square repurposed three on-street parking spaces, installing deck flooring, adding overhead string lights and setting out picnic tables and planters. Four restaurants -- two coffee shops and two restaurants -- used the space. Volunteers designed the parklet be torn down ahead of the winter months and set back up in the spring. Project organizers say the parklet helped demonstrate the value of placemaking projects.