Oconomowoc, WI

AARP Community Challenge Grant Year: 2017

Project Category: Public space activation

Description: This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."

Wetumpka, AL

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Until Main Street Wetumpka saw the opportunity to create an outdoor community space, the dim alley connecting Company and Hill Streets in downtown Wetumpka served largely as a place to park cars. The local nonprofit worked to transform the alley into a sustainable, wheelchair accessible outdoor gathering space featuring greenery, moveable furniture and a live performance space. After a devastating tornado in early 2019, the Alleyway Project had to take a pause. But the project got back on track, with Main Street Wetumpka completing its work before other damage in the area was restored. Because of this, the alley activation became an inspiration for a wounded town. Now it's a lively spot for weekly events and a place for local workers to eat lunch outside. A project organizer said she hopes the alley's mural featuring historic Wetumpka figures helps connect young residents to their history inspires them to reach for the stars.

Avoca, IA

AARP Community Challenge Grant Year: 2018

Project Category: Public space activation

Description: Avoca's Main Street already had green space and places to sit, but Avoca Public Library organizers wanted to give residents a reason to spend time downtown. To invite people in, they installed oversized, weather-proof musical instruments outside the library. Since the instruments don't require any training or talent to play, they are popular with residents of all ages. Part of the town's creative placemaking plans, the new music park is located near the site of Avoca's weekly summer farmer's market. "It's a fun part of the town now," Avoca resident Sunshine Schoeller said.