Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

Opelika, AL

AARP Community Challenge Grant Year: 2022

Project Category: Public space activation

Description: Organizers with Opelika Main Street hoped to draw more visitors downtown. To do this, they activated an underused public space by adding outdoor games. Volunteers installed a giant, colorful chess and checkers set, suitable for people of all ages to enjoy. Organizers say the new game center represents a safe place for residents of all ages to gather.

Lawrence, TN

AARP Community Challenge Grant Year: 2025

Project Category: Public space activation

Description: Downtown Lawrenceburg wanted to create inviting low-impact activities that encouraged older adults to walk, socialize and stay engaged. Tee'd Up Downtown, a portable mini golf course, turned the square into a playful walking experience with custom holes, accessible putters and wayfinding signs guiding participants through more than a mile of downtown. Older adults lingered, visited shops and moved at their own pace. A grandfather said the course let him and his grandson "take their time... and play in a way that worked for both of them." The project boosted foot traffic and sparked broader discussions about improving pedestrian-focused public space design.

Project description was created using generative AI and then reviewed for accuracy.