NC

AARP Community Challenge Grant Year: 2021

Project Category: Entrepreneurship and improved economic resilience

Description: This project created a toolkit to grow local tourism along the Main-to-Main Trail. The trail winds across North Carolina, connecting more than 60 Main Street communities to showcase public art and murals, local food and cultural history and experiences. North Carolina Main Street hoped to build capacity among participating communities, helping them identify their assets and create an economic development strategy. To do this, they created a template for a tourism itinerary, which visitors can follow to find local attractions. They also developed a playbook for affective social media marketing. Since publishing the toolkit, the Rural Planning center has provided guidance on photography, videography and destination writing. Additionally, they are helping local small businessowners to better serve tourists.

Erath, LA

AARP Community Challenge Grant Year: 2021

Project Category: Bikeability

Description: COVID-19 pandemic restrictions led to an increase in pedestrian and bicycle activity in Erath, as people sought out safe ways to get around and spend time outdoors. And many residents of the small town do not own cars. For local leaders, the increase in biking and walking represented an opportunity to effect long-term change. Since Erath only had one bike rack, the Town purchased and installed new racks in 16 locations around town to encourage locals to bike to the local park and businesses. Volunteers helped design the racks and coordinate the best places to install them.

Portland, ME

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: Portland's central business district has a number of neglected alleyways and streetcorners. To make walking though downtown easier -- and to attract pedestrians to local businesses -- Portland Downtown activated these spaces. They enlisted residents of an assisted living facility created murals on old doors. They also brightened up two alleys with overhead lighting. Organizers say the project improved safety, created art and engaged local businesses, all while making once-derelict areas more welcoming.