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Neillsville, WI

AARP Community Challenge Grant Year: 2025

Project Category: Public space activation

Description: This project will transform a brushy area next to the community walking trail into a creekside greenspace with an accessible picnic table, bench, and pathway. Volunteers will clear brush and install ADA-compliant amenities.

Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

Orofino, ID

AARP Community Challenge Grant Year: 2023

Project Category: Public space activation

Description: Residents in Orofino lacked places to rest along a hilly one-mile loop connecting a long-term care facility, hospital and parks. This made walks difficult for older adults and those without cars. The city installed eight ADA-compliant benches at key spots near the river, high school and skate park. Volunteers age 50-plus helped with site prep and placement decisions. The benches quickly became gathering points for relaxation and conversation.

Nearby AARP Community Challenge Projects

La Crosse, WI

AARP Community Challenge Grant Year: 2024

Project Category: Housing Choice Design Competitions

Description: Older residents needed affordable housing options and flexibility to age in place, but city ordinances blocked homeowners from building accessory dwelling units (ADUs). The city launched a design competition, reviewed 36 submissions and selected three winners, then published all designs online to guide future projects. An awards event drew community members and sparked lender interest in financing packages. These steps accelerated ADU adoption, giving residents access to open-source plans that make age-friendly housing and intergenerational living more attainable.

La Crosse, WI

AARP Community Challenge Grant Year: 2023

Project Category: Roadway/sidewalks/crosswalk improvement

Description: This project will revitalize a frequently used route and make it more accessible to residents aged 50 by adding improvements such as a new crosswalk with art, a covered bus shelter and seats, light posts with decorative banners and other amenities.

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AARP Wisconsin State Office

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Suite 600
Madison, WI 53703
United States

Phone: 866-448-3611
Fax: 608-251-7612
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