Viroqua, WI

AARP Community Challenge Grant Year: 2022

Project Category: Public space activation

Description: The McIntosh Memorial Library serves as an accessible, welcoming community gathering space for the community. Library staff hoped to further draw visitors to the library by creating a new aviary in the center of the building. To do this, the library constructed a seating area, as well as a habitat for several songbirds. Organizers say the space serves as a venue for intergenerational story time, as well as a place to read and have conversations. To introduce patrons to the new space, the library hosted a Festival of Birds. In the future, they plan to host educational programming on birding, both at the library and along nearby hiking trails. Community members are already enjoying the aviary -- one older woman was in tears as she watched the songbirds with her son. She told staff the "aviary was one of the most beautiful features of the library."

Boston, MA

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: To encourage walking, Boston installed benches in Main Street neighborhood districts across the city. Older adults tested and approved the benches and worked with the City to identify the best locations for them. The initiative's guiding principle was that making walking safe and comfortable for older adults creates a better environment for people of all ages. Project organizers report residents were eager to use the new benches. In fact, as Department of Public Works staff were finishing up an installation, a few people were often waiting to take a seat. The benches contribute to vibrant public spaces near businesses and merchants say they appreciate the increased foot traffic. Project organizers say the installations helped develop a city-wide framework for a sustainable bench program, addressing installation and long-term maintenance.

Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.