Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

Opelika, AL

AARP Community Challenge Grant Year: 2022

Project Category: Public space activation

Description: Organizers with Opelika Main Street hoped to draw more visitors downtown. To do this, they activated an underused public space by adding outdoor games. Volunteers installed a giant, colorful chess and checkers set, suitable for people of all ages to enjoy. Organizers say the new game center represents a safe place for residents of all ages to gather.

West Memphis, AR

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: The town of West Memphis hoped to promote community connections, cycling and walking. To achieve this, the town set up three parklets in its Main Street District, located near an expanded bike trail that links West Memphis with neighboring Memphis, Tennessee. Parklets -- mini street oases created in the footprint of a parking space -- provide places to sit, talk and gather. The West Memphis parklets each feature LED lighting and public art. Sculptures created from donated bicycles distinguish two of the parklets. The other parklet features new wooden benches and an oversized sculpture of a guitar, meant to pay homage to the town's musical heritage.