Atlanta, GA

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: Woodruff Park's game cart allows visitors to borrow games, sports equipment and other recreation items at no charge. To improve the kiosk's appearance and attract visitors, the Atlanta Downtown Improvement District partnered with local graphic design students to create highly visible decals. They also used checkerboard decals to convert round park tables into game tables. Finally, the organization purchased new supplies for the game cart, including coloring books, watercolor paint kits and markers and crayons. Following the improvements, the BID used the tabled to host chess tournaments, which attracted new visitors to the park.

Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

Milton-Freewater, OR

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.