Oconomowoc, WI

AARP Community Challenge Grant Year: 2017

Project Category: Public space activation

Description: This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. People now change their routes to experience the walkway, city planner Kristi Weber said. It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art.

Ashland, WI

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: A survey showed residents in Ashland wanted more outdoor seating in the city's downtown. As part of larger efforts to revitalize the commercial district the City worked with Ashland Main Street to install decorative benches. The City engaged teams of artists -- including college students and staff from the local food co-op -- to design artwork for the seating. Then, with the help of volunteers, project organizers then installed one bench on every block of Ashland's nine-block commercial area. Each depicts imagery related to the community's identity, including scenes from local history or ecology. Paying homage to nearby Lake Superior, several benches have a water theme. Project organizers say Ashland is known as the mural capital of Wisconsin, and the benches work with other public art installations to draw people to visit downtown.

Avoca, IA

AARP Community Challenge Grant Year: 2018

Project Category: Public space activation

Description: Avoca's Main Street already had green space and places to sit, but Avoca Public Library organizers wanted to give residents a reason to spend time downtown. To invite people in, they installed oversized, weather-proof musical instruments outside the library. Since the instruments don't require any training or talent to play, they are popular with residents of all ages. Part of the town's creative placemaking plans, the new music park is located near the site of Avoca's weekly summer farmer's market. It's a fun part of the town now, Avoca resident Sunshine Schoeller said.