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South Valley MainStreet (2018) Print
2018 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
The weekly La Familia Growers Market in the Dolores Huerta Gateway Park provides South Valley residents with locally grown produce. To support the market's role as a culturally significant gathering space, project organizers purchased tables, chairs, a storage shed and cafe-style lights. They also procured materials to construct a horno -- a traditional outdoor oven made of adobe. Since then, the market has hosted free weekly musical performances and traditional cooking workshops, as well as the La Familia Growers Market Harvest Festival, attended by more than 500 people. In addition, project organizers conducted interviews with older community members - part of an oral history project.
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Hot Springs, AR
AARP Community Challenge Grant Year: 2020
Project Category: Public space activation
Description: This project activated a space along Malvern Avenue, allowing visitors to enjoy a new mural paying tribute to cultural history. To showcase the mural, the City added a new sidewalk, greenery, iron sculptures and a music-themed bench nearby. The work was among the first reinvestments in an area that was known from the 1930s to 1960s as Black Broadway -- home to entertainment venues which hosted performances by legendary musicians, including Count Basie, Duke Ellington and B.B. King. Since its completion, the space -- which the City named Henry Glover Place -- has helped spark further revitalization. The City undertook four other neighborhood improvement projects nearby, including upgrades to a parking lot, new landscaping and building restorations. The City plans to make additional streetscape improvements in the future.
Coamo, PR
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: This project will renovate a shuttered school building to create a community multipurpose room where local nonprofit organizations can host meetings and events.
Cuba City, WI
AARP Community Challenge Grant Year: 2020
Project Category: Public space activation
Description: For more than ten years, Cuba City's planning documents promised an intergenerational gathering space downtown. This project made good on that promise, converting a gravel parking lot into a gathering space. Organizers hoped the Presidential Plaza Project would increase walkability and draw traffic to Cuba City's Main Street business district. To activate the space, volunteers installed a bike rack, outdoor games and picnic tables with umbrellas for shade. A Wi-Fi hotspot provides free internet access for visitors. To beautify the area, residents painted a large mural on the pavement, which pays tribute to frontline workers' contributions during the COVID-19 pandemic. A later addition to the mural depicts the Mississippi river and includes an area for visitors to play hopscotch.
Nearby AARP Community Challenge Projects
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
Albuquerque, NM
AARP Community Challenge Grant Year: 2021
Project Category: Engaging people in transportation options/safety
Description: To help Albuquerque residents stay physically active and access nutritious food, the Mid-Region Council of Governments repurposed an underused parking lot into a pop-up community wellness and walking hup. Volunteers repurposed wooden pallets to construct benches, tables and planters. They also planted fruit trees and added bird feeders to the site. To give residents a space to meditate, organizers also created a wellness labyrinth onsite. Using paint, they delineated a walking path across the parking lot and created an artistic crosswalk nearby. Additionally, the Council created and displayed interactive walking maps -- available in both English and Spanish -- along with pavement decals displaying QR codes. The QR codes allow smartphone users to access information online about walking and nutrition programs. Organizers say the project is a first step in larger efforts to address health disparities experienced by the community's Latino, Hispanic and Native populations.
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