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Ellsworth, WI
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.
Readfield, ME
AARP Community Challenge Grant Year: 2018
Project Category: Public space activation
Description: Readfield's Age-Friendly Committee set out to enhance the town's public spaces and draw the community together. They purchased outdoor furniture to activate two spaces -- one outside the local public library and the other at Readfield Beach on Maranacook Lake. The beach's moveable Adirondack chairs give visitors a change to interact with each other. Additionally, the tables and chairs at the library allow residents to access free Wi-Fi service, even when the library building is closed. Library visitors of all wages can also rest there after enjoying the nearby story walk.
Rapid City, SD
AARP Community Challenge Grant Year: 2017
Project Category: Public space activation
Description: To increase awareness of the local book club and other community activities, NeighborWorks designed and installed 30 flags in the North Rapid neighborhood. A local artists created designs for the flags and residents worked together to approve wording for each one. Volunteers then installed flags on utility poles throughout the neighborhood. Project organizers say that since the flags appeared, local groups have received inquiries about how to become more involved in local activities.
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Silver City, NM
AARP Community Challenge Grant Year: 2019
Project Category: Roadway/sidewalks/crosswalk improvement
Description: Silver City Maitreet hoped to create a sense of place in Big Ditch Park while improving the pedestrian experience. To do this, the organization created a brightly colored artistic crosswalk designed to make people crossing the street more visible to drivers. The nonprofit also worked with volunteers to create two murals -- one depicting a mountain scene and another serving as a selfie wall. Project organizers report visitors frequently take photos at the selfie wall. They also say other communities have reached out for guidance on how to do their own placemaking projects. Silver City Maitreet has since identified two other streets for future activation.
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