Ashland, WI

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: A survey showed residents in Ashland wanted more outdoor seating in the city's downtown. As part of larger efforts to revitalize the commercial district the City worked with Ashland Main Street to install decorative benches. The City engaged teams of artists -- including college students and staff from the local food co-op -- to design artwork for the seating. Then, with the help of volunteers, project organizers then installed one bench on every block of Ashland's nine-block commercial area. Each depicts imagery related to the community's identity, including scenes from local history or ecology. Paying homage to nearby Lake Superior, several benches have a water theme. Project organizers say Ashland is known as the mural capital of Wisconsin, and the benches work with other public art installations to draw people to visit downtown.

Oconomowoc, WI

AARP Community Challenge Grant Year: 2017

Project Category: Public space activation

Description: This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."

Kennett Square, PA

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: With the goal of supporting small businesses downtown, this project created the first parklet in Kennett Square. Before installing the mini-park, only one side of the borough's main street featured wide sidewalks and could be closed to vehicles on the weekends. Project organizers hoped to expand the space available for outdoor dining and gathering. To do this, the Historic Kennett Square repurposed three on-street parking spaces, installing deck flooring, adding overhead string lights and setting out picnic tables and planters. Four restaurants -- two coffee shops and two restaurants -- used the space. Volunteers designed the parklet be torn down ahead of the winter months and set back up in the spring. Project organizers say the parklet helped demonstrate the value of placemaking projects.