Oconomowoc, WI

AARP Community Challenge Grant Year: 2017

Project Category: Public space activation

Description: This alley activation project turned a stark passageway between the lakefront and downtown retail into a livelier pedestrian link. Project organizers added a painted design on the pavement and constructed trellises to provide shade. The City chose not to close the alleyway during the transformation work. Instead, passersby were invited to lend a hand to the rejuvenation process by painting a faux floor tile (or several). This also allowed visitors to ask questions about the transformation happening before their eyes. The project sparked conversations about how to activate the other downtown alleys, each with its own unique look and distinctive experience. And when the City reconstructed its boardwalk, it borrowed the trellis design used in the alleyway. "People now change their routes to experience the walkway," city planner Kristi Weber said. "It gets folks to lift their heads up, look around and enjoy some untraditional and unexpected art."

Readfield, ME

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: Organizers with Age-Friendly Readfield knew their town was in need of a facelift. To help meet the needs of residents facing food insecurity, they provided a local food bank with a sandwich sign board, rolling delivery cart and new cooler. They also upgraded the town library's outdoor space by adding Adirondack chairs and tables. Finally, they provided chairs and a kayak dock for Readfield's beach. A multigenerational group of volunteers cleaned up both the library park and beach. Organizers say these same volunteers will now be involved in programming at both outdoor spaces.

Milton-Freewater, OR

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.