Metuchen, NJ

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: Businesses in Metuchen's downtown struggled during pandemic-related shutdowns in 2020. To help with their recovery and resilience, the Metuchen Downtown Alliance made investments in public outdoor spaces, turning a block of New Street into a pedestrian-oriented New Streetery. After the Borough Council voted to ease zoning requirements, the Alliance converted street parking spaces into parklets. This created outdoor space for businesses -- including restaurants, shops and fitness studios -- to operate safely. To accommodate diners, the Downtown Alliance purchased over 100 tables with chairs, as well as infrared heaters and lighting. In the summer months, New Street closed to vehicle traffic on weekends, with partial street closures continuing into the winter. Project organizers say that although COVID-19 has since waned, walkability and outdoor dining remain part of Metuchen's downtown culture.

Cuba City, WI

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: For more than ten years, Cuba City's planning documents promised an intergenerational gathering space downtown. This project made good on that promise, converting a gravel parking lot into a gathering space. Organizers hoped the Presidential Plaza Project would increase walkability and draw traffic to Cuba City's Main Street business district. To activate the space, volunteers installed a bike rack, outdoor games and picnic tables with umbrellas for shade. A Wi-Fi hotspot provides free internet access for visitors. To beautify the area, residents painted a large mural on the pavement, which pays tribute to frontline workers' contributions during the COVID-19 pandemic. A later addition to the mural depicts the Mississippi river and includes an area for visitors to play hopscotch.

Elkhorn, WI

AARP Community Challenge Grant Year: 2024

Project Category: Public space activation

Description: Elkhorn lacked an outdoor space designed for older adults, leaving many residents with mobility challenges and few options for social connection. The Chamber transformed a vacant downtown lot into an ADA-accessible park with clustered seating, lighting, tables and a water feature. The space quickly hosted major events, including a high school reunion and a holiday festival, and is now reserved for dementia-friendly programs and book clubs. A local business owner who uses a wheelchair said that he was able to fully utilize the space for the first time and that it felt effortless, underscoring its inclusive design and lasting impact.

Project description was created using generative AI and then reviewed for accuracy.