Milton-Freewater, OR

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: This project temporarily transformed an underused parking lot into a town plaza, dubbed Freewater Square. First, the Milton-Freewater Downtown Alliance made repairs to the pavement and added electric and water access at the site. They then purchased outdoor furniture, shade umbrellas and games. Volunteers also built planters and installed a stage for performances. To beautify the plaza, project organizers also held a mural painting competition. After the transformation, the plaza hosted monthly events, including live music, movie nights, community art projects and game tournaments -- all of which gave residents a safe way to socialize during the COVID-19 pandemic. Small buildings host pop-ups, allowing the site the act as a small business incubator. Eventually, MFDA plans to revert the site to a parking lot. But project organizers say they will use ideas from the plaza activation to permanently convert a nearby vacant lot into a community market and activity center.

Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

Des Moines, IA

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: In the early to mid-1900s, the Waveland Trolley was an integral part of Des Moines' transportation system yet has long since been replaced by more modern options. The Des Moines Historical Society's Waveland Trolley Project set out to commemorate the city's rich history by transforming a long-neglected space into a walkable outdoor transit museum. The park-like setting is located on the former site of the trolley loop, where streetcars would turn around at the end of their route. The outdoor museum features benches, bike racks, panels displaying historical information and a life-sized sculpture of the Waveland Trolley.