Camden, NJ

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: A vacant lot on North Camden's waterfront was unappealing and attracted illegal dumping. The Camden Community Partnership decided to give the lot new life by turning it into a gathering space for residents of all ages. As part of larger efforts to activate the space, the Partnership commissioned a local artist to create a mural onsite. The artist asked older adults questions about their community and used their responses to inform the mural's design, which volunteers helped paint onto a nearby building. Since its completion, project organizers say the mural has served as a model for other local public art projects, with three additional murals in the works. The new greenspace has also tied into other community building work, including development of trail along the Delaware and Cooper Rivers.

Greeley, IA

AARP Community Challenge Grant Year: 2022

Project Category: Public space activation

Description: Greeley lacked a downtown corridor and gathering spaces, leaving residents without a sense of place. The project installed decorative light poles along State Highway 38, creating a focal point and sparking community pride. The grant also prompted events like a car cruise and soup supper, which had not occurred in years, and helped raise funds for future improvements. One volunteer said, "I think it's great for our small town and it's a great starting point for more good things to come." Plans include adding more light poles and playground equipment to continue revitalization.

Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.