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Carlsbad MainStreet Project (2022) Print
2022 AARP Community Challenge Grantee
Project Category
Transportation
└ Roadway/sidewalks/crosswalk improvement
└ Roadway/sidewalks/crosswalk improvement
This project set out to beautify Carlsbad's downtown and make walking safter. To do this, organizers repainted crosswalks with thermoplastic materials, which are designed to withstand the sun's rays. Over time, the crossing lines painted in many intersections had faded under the sun. The new crosswalks are more visible, which improves safety by helping drivers spot pedestrians crossing the street. Project organizers hope the improved streetscape draws more people downtown, supporting the local economy.
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Memphis, TN
AARP Community Challenge Grant Year: 2019
Project Category: Roadway/sidewalks/crosswalk improvement
Description: This project improved the South Memphis neighborhood of Soulsville neighborhood by creating an artistic crosswalk at a busy intersection. The installation served to beautify the street, as well as improve pedestrian and cycling safety by making the crosswalk more visible to drivers. Project organizers say they hope the street art also fosters a sense of pride among the neighborhood's residents.
Sioux Falls, SD
AARP Community Challenge Grant Year: 2019
Project Category: Roadway/sidewalks/crosswalk improvement
Description: This demonstration project had the goal of calming traffic and improving the streetscape for pedestrians. Downtown Sioux Falls used paint to create temporary bumpouts -- or curb extensions -- at a local crosswalk, which shortened the distance pedestrians spent in the street. They also used large planters to create a physical barrier between pedestrians and cars and added reflective delineators to make crosswalks more visible at night. A camera installed onsite helped capture data about traffic and pedestrian behavior during the pop-up project. The result: Drivers actually slowed down said Joe Batcheller, the organization's president. The project helped reduce speeds by 20 percent on average. Project organizers say the demonstration sparked a cultural shift around pedestrian safety. Since the pop-up, the City has painted curb bumpouts in other locations.
River Falls, WI
AARP Community Challenge Grant Year: 2023
Project Category: Roadway/sidewalks/crosswalk improvement
Description: A deteriorating intersection identified as a high-risk crash area posed safety challenges for pedestrians and cyclists, including older adults living nearby. The project installed high-visibility crosswalk markings, upgraded buttons with auditory signals and added bollards to create a protected bike lane and pedestrian corridor. Public art and a "paint the pavement" event engaged volunteers and raised awareness. These improvements made the crossing safer and more accessible, connected residents to downtown and trails and informed future bike and pedestrian plans.
Project description was created using generative AI and then reviewed for accuracy.
Nearby AARP Community Challenge Projects
Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: When a major streetscape project threatened to cut off downtown access, Alamogordo MainStreet turned an unsafe alley into a welcoming corridor. Uneven surfaces and poor lighting were replaced with raised garden beds, ADA-compliant benches and pergolas with lighting. Eight murals were created by local artists and volunteers. The alley now hosts classes, food trucks and photo opportunities, and will provide safe access during construction. "Transforming our once overlooked alley into a vibrant, art-filled space is a game-changer... creating a sense of place and fostering community pride," said a city commissioner.
Project description was created using generative AI and then reviewed for accuracy.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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