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Carlsbad MainStreet Project (2022) Print
2022 AARP Community Challenge Grantee
Project Category
Transportation
└ Roadway/sidewalks/crosswalk improvement
└ Roadway/sidewalks/crosswalk improvement
This project set out to beautify Carlsbad's downtown and make walking safter. To do this, organizers repainted crosswalks with thermoplastic materials, which are designed to withstand the sun's rays. Over time, the crossing lines painted in many intersections had faded under the sun. The new crosswalks are more visible, which improves safety by helping drivers spot pedestrians crossing the street. Project organizers hope the improved streetscape draws more people downtown, supporting the local economy.
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Hood River, OR
AARP Community Challenge Grant Year: 2018
Project Category: Roadway/sidewalks/crosswalk improvement
Description: To demonstrate ways to make streets safer for pedestrians and cyclists, the City of Hood River created Streets Alive. They held the pop-up event on two busy streets, adding enhanced crosswalk markings, curb bump-outs and a protected bike lane, which kept cyclists separated from cars during the week of the event. More than 1,000 people gathered to walk, bike and engage with their neighbors. The event featured activities such as yoga and dance classes.Following the tactical urbanism project, the City worked to implement many traffic calming and safety concepts permanently.
Memphis, TN
AARP Community Challenge Grant Year: 2019
Project Category: Roadway/sidewalks/crosswalk improvement
Description: This project improved the South Memphis neighborhood of Soulsville neighborhood by creating an artistic crosswalk at a busy intersection. The installation served to beautify the street, as well as improve pedestrian and cycling safety by making the crosswalk more visible to drivers. Project organizers say they hope the street art also fosters a sense of pride among the neighborhood's residents.
Lansing, MI
AARP Community Challenge Grant Year: 2022
Project Category: Roadway/sidewalks/crosswalk improvement
Description: Faded crosswalks and a worn roundabout near Mt. Hope STEAM school left pedestrians and cyclists vulnerable, especially older adults and children from nearby low-income neighborhoods. To improve safety and encourage active transportation, the city installed six bike racks at two parks and organized a volunteer event to paint crosswalks and refresh the intersection with art. These changes aim to slow traffic, increase driver yielding and boost bike ridership. The project also inspired other neighborhoods to pursue similar improvements and prompted plans for a citywide toolkit to replicate crosswalk painting.
Project description was created using generative AI and then reviewed for accuracy.
Nearby AARP Community Challenge Projects
Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: When a major streetscape project threatened to cut off downtown access, Alamogordo MainStreet turned an unsafe alley into a welcoming corridor. Uneven surfaces and poor lighting were replaced with raised garden beds, ADA-compliant benches and pergolas with lighting. Eight murals were created by local artists and volunteers. The alley now hosts classes, food trucks and photo opportunities, and will provide safe access during construction. "Transforming our once overlooked alley into a vibrant, art-filled space is a game-changer... creating a sense of place and fostering community pride," said a city commissioner.
Project description was created using generative AI and then reviewed for accuracy.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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