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Brand the Moth (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Public places
└ Public art installations
└ Public art installations
Charlotte's Little Sugar Creek Greenway is a popular place for pedestrians, but the path through the Parkwood underpass tunnel was dark and uninviting. Working with local partners, Brand the Moth gave the tunnel new life. The organization commissioned two local artists to design a mural, which volunteers helped install during a community paint day. The new artwork represents Charlotte's people, communities and nature. Residents and visitors can now take a walking tour through the mural. Project organizers say they hope the public art project attracts more people to use the greenway.
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Cuba City, WI
AARP Community Challenge Grant Year: 2020
Project Category: Public space activation
Description: For more than ten years, Cuba City's planning documents promised an intergenerational gathering space downtown. This project made good on that promise, converting a gravel parking lot into a gathering space. Organizers hoped the Presidential Plaza Project would increase walkability and draw traffic to Cuba City's Main Street business district. To activate the space, volunteers installed a bike rack, outdoor games and picnic tables with umbrellas for shade. A Wi-Fi hotspot provides free internet access for visitors. To beautify the area, residents painted a large mural on the pavement, which pays tribute to frontline workers' contributions during the COVID-19 pandemic. A later addition to the mural depicts the Mississippi river and includes an area for visitors to play hopscotch.
McComb, OH
AARP Community Challenge Grant Year: 2017
Project Category: Park enhancements
Description: McComb prides itself on the public park on the village's east side, which encompasses four baseball fields, tennis and basketball courts, a public pool, two reservoirs for boating, walking and fitness trails and a 36-hole disc golf course. The McComb Economic Development Organization installed drinking fountains and benches around the reservoir, plus a merry-go-round and several swings, including one designed specifically for wheelchair users. The park has remained an important community resource and serves as the location for events, such as the annual McComb Cookie Festival.
Newport, NH
AARP Community Challenge Grant Year: 2022
Project Category: Community Gardens
Description: This project turned a vacant lot into a dog park and community garden, both fully ADA accessible, with walkways, benches and raised-bed gardens.
Nearby AARP Community Challenge Projects
Charlotte, NC
AARP Community Challenge Grant Year: 2018
Project Category: Public space activation
Description: Before the advent of air conditioning, a Southern home was not complete without a front porch with a swing. To replicate the experience of gathering on a porch, the City of Charlotte installed swings at two bus stops in place of the more traditional bench. Located along Belmont Avenue -- a corridor where many older adults rely on public transportation -- the two-person swings provide a space for riders to socialize as they wait for their bus. Inspired by the popularity of the swings, the City is exploring other opportunities for placemaking around local bus stops.
Charlotte, NC
AARP Community Challenge Grant Year: 2020
Project Category: Access to high-speed internet
Description: Work-from-home protocols during the COVID-19 pandemic exposed the digital divide between those with high-speed internet access at home and those without a fast connection. To bridge that rift, the North End Community Coalition began a Wi-Fi lending program. The initiative allows residents to borrow tablets and hotspot devices for up to three weeks at no cost. In addition, the coalition partnered with local schools to provide hotspots and tablets to students. To bring connectivity to Charlotte's older residents, the coalition also wired two local senior apartment complexes for free Wi-Fi access. NECC has continued to work toward greater digital access by offering technology training. In 2022, the organization hosted an event with the Center for Digital Equity where North End residents received free laptops, met with digital navigators and had the option to sign up for reduced-cost internet service.
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