Ellsworth, WI

AARP Community Challenge Grant Year: 2019

Project Category: Public space activation

Description: Ellsworth's once-bustling East End corridor had declined over several decades, with a 60 percent vacancy rate along Broadway Street. The Local Chamber of Commerce hoped to see the neighborhood rise again as a pedestrian-friendly, mixed-use area. To promote its vision, the Chamber commissioned six murals celebrating local agricultural history. They also put up light pole banners and window clings with branding for the neighborhood and added benches, bistro tables and hanging planter baskets along Broadway Street. The Chamber then staged a historical walking tour, which garnered local news coverage and spurred the County historical association to consider designating the East End as an official historic district. In conjunction with these placemaking efforts, the Chamber launched a pop-up program for small businesses opening in the East End. Following that initiative, two of the participating decided to operate permanently in the neighborhood.

Greeley, IA

AARP Community Challenge Grant Year: 2022

Project Category: Public space activation

Description: Greeley lacked a downtown corridor and gathering spaces, leaving residents without a sense of place. The project installed decorative light poles along State Highway 38, creating a focal point and sparking community pride. The grant also prompted events like a car cruise and soup supper, which had not occurred in years, and helped raise funds for future improvements. One volunteer said, "I think it's great for our small town and it's a great starting point for more good things to come." Plans include adding more light poles and playground equipment to continue revitalization.

Project description was created using generative AI and then reviewed for accuracy.

Avoca, IA

AARP Community Challenge Grant Year: 2018

Project Category: Public space activation

Description: Avoca's Main Street already had green space and places to sit, but Avoca Public Library organizers wanted to give residents a reason to spend time downtown. To invite people in, they installed oversized, weather-proof musical instruments outside the library. Since the instruments don't require any training or talent to play, they are popular with residents of all ages. Part of the town's creative placemaking plans, the new music park is located near the site of Avoca's weekly summer farmer's market. "It's a fun part of the town now," Avoca resident Sunshine Schoeller said.