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MainStreet Roswell (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
Roswell often experiences daytime temperatures well over 112 degrees Fahrenheit. The tourist town also welcomes more than 200,000 tourists each year. This project set out to help visitors and residents alike walk in downtown Roswell despite the brutal heat. Over the course of several years, Maitreet Roswell collected plastic bottle caps and container lids -- part of an effort it called Bottlecaps to Benches. Project organizers then sent a tractor trailer full of the caps to a recycling plant in Indiana, which sent back 30 benches made from recycled plastic. Maitreet Roswell then installed the benches throughout the town's commercial district, allowing pedestrians to sit and recover from the heat.
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Lynchburg, VA
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: To organizers with the Downtown Lynchburg Association, an underused, dead-end street had potential to draw visitors downtown. The Association transformed the space into Art Alley -- a vibrant, outdoor art gallery. To activate the space, volunteers covered the pavement in turquoise, orange, pink and green paint. They also set up string lights overhead to provide illumination. Finally, they created the Spark Joy Gallery by installing panels that display digital artworks. Project organizers say the placemaking effort has since inspired nearby property owners to spruce up their building facades, and the Art Alley has become a must-see for tourists passing through town.
Clarion, IA
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: A dilapidated, abandoned building sat in the heart of Clarion's downtown business district. But city officials were concerned demolishing the building would result in a missing tooth -- a vacant lot not conducive for redevelopment. The City made the difficult decision to tear down the building, but rather than leave the site empty they turned the space into a pocket park. Equipped with accessible picnic tables and new trees, bushes, planters and attractive grasses, the new green space gives residents easy access from a parking lot to the shops and restaurants on Central Avenue.
Arthurdale, WV
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: This project will add outdoor amenities near several historic buildings dating to the 1930s. Improvements will include sidewalk repairs and the addition of benches, trash bins, a bike rack and a dog waste station.
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Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: This project will beautify alleys that visitors will use to access businesses during an upcoming streetscape construction project on Alamogordo's main street. The grant will repair surfaces, making them safer for walking, and add benches and flowers, shade and LED lighting.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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