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MainStreet Roswell (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
Roswell often experiences daytime temperatures well over 112 degrees Fahrenheit. The tourist town also welcomes more than 200,000 tourists each year. This project set out to help visitors and residents alike walk in downtown Roswell despite the brutal heat. Over the course of several years, Maitreet Roswell collected plastic bottle caps and container lids -- part of an effort it called Bottlecaps to Benches. Project organizers then sent a tractor trailer full of the caps to a recycling plant in Indiana, which sent back 30 benches made from recycled plastic. Maitreet Roswell then installed the benches throughout the town's commercial district, allowing pedestrians to sit and recover from the heat.
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Lynchburg, VA
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: To organizers with the Downtown Lynchburg Association, an underused, dead-end street had potential to draw visitors downtown. The Association transformed the space into Art Alley -- a vibrant, outdoor art gallery. To activate the space, volunteers covered the pavement in turquoise, orange, pink and green paint. They also set up string lights overhead to provide illumination. Finally, they created the Spark Joy Gallery by installing panels that display digital artworks. Project organizers say the placemaking effort has since inspired nearby property owners to spruce up their building facades, and the Art Alley has become a must-see for tourists passing through town.
Iola, KS
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: Allen County lacked inviting public spaces for creative expression and social connection, especially for older adults. Thrive Allen County installed four outdoor musical instruments near a gazebo on hospital grounds, creating a musical playground as part of a healing garden. The project also included a ribbon-cutting ceremony and permanent signage. The playground offers a unique, accessible space for people of all ages to gather and play music. An ER provider called it "an unexpected joy" after discovering the instruments during a break. The project is expected to boost civic pride, encourage social interaction and complement ongoing efforts to make the community more livable.
Little Falls, NJ
AARP Community Challenge Grant Year: 2025
Project Category: Public space activation
Description: This project will create a vibrant outdoor gathering space at the Old Town Hall with age-friendly benches, flower gardens, shaded seating areas, and accessible walking paths.
Nearby AARP Community Challenge Projects
Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: When a major streetscape project threatened to cut off downtown access, Alamogordo MainStreet turned an unsafe alley into a welcoming corridor. Uneven surfaces and poor lighting were replaced with raised garden beds, ADA-compliant benches and pergolas with lighting. Eight murals were created by local artists and volunteers. The alley now hosts classes, food trucks and photo opportunities, and will provide safe access during construction. "Transforming our once overlooked alley into a vibrant, art-filled space is a game-changer... creating a sense of place and fostering community pride," said a city commissioner.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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