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MainStreet Roswell (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
Roswell often experiences daytime temperatures well over 112 degrees Fahrenheit. The tourist town also welcomes more than 200,000 tourists each year. This project set out to help visitors and residents alike walk in downtown Roswell despite the brutal heat. Over the course of several years, Maitreet Roswell collected plastic bottle caps and container lids -- part of an effort it called Bottlecaps to Benches. Project organizers then sent a tractor trailer full of the caps to a recycling plant in Indiana, which sent back 30 benches made from recycled plastic. Maitreet Roswell then installed the benches throughout the town's commercial district, allowing pedestrians to sit and recover from the heat.
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Amherst, MA
AARP Community Challenge Grant Year: 2025
Project Category: Public space activation
Description: This project will add seating, lighting, and greenery to create a safer, more accessible, and inviting plaza. This revitalized area near senior housing and a community center will foster social connections for older adults.
Imperial, NE
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: A vacant lot in the heart of Imperial's downtown had been an eyesore for decades. To put the space to better use, the City of Imperial activated the space, creating a new pocket park. Volunteers helped create several murals onsite and installed a mosaic dragon sculpture, designed to double as a play structure for children. Using upcycled existing picnic tables and railroad ties, they also created a circular seating area, dubbed the chatroom. Local elementary school students and residents of an assisted living facility teamed up to paint tiles to decorate outdoor sectional couch. And volunteers laid down artificial turf -- a material chosen to make the mini-park easy to maintain. Raised flower beds completed the space. Since the mini-park's completion, organizers say community members continue to brainstorm ways to improve the pocket park, which they say has revitalized Imperial's arts scene.
Sisseton, SD
AARP Community Challenge Grant Year: 2020
Project Category: Public space activation
Description: To encourage residents to walk and increase the vibrancy of Sisseton's downtown, The Sisseton Arts Council created a new community gathering spot, which they dubbed the Midway Green Space. The site features a sculpture of a reflective, eight-point star, designed to represent the area's native Dakota and Scandinavian immigrant heritage. To make the Green Space inviting to visitors, volunteers installed granite benches and seeded native grasses. Since these improvements, project organizers secured funding for a second sculpture for the site, created by a local Native artist.
Nearby AARP Community Challenge Projects
Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: When a major streetscape project threatened to cut off downtown access, Alamogordo MainStreet turned an unsafe alley into a welcoming corridor. Uneven surfaces and poor lighting were replaced with raised garden beds, ADA-compliant benches and pergolas with lighting. Eight murals were created by local artists and volunteers. The alley now hosts classes, food trucks and photo opportunities, and will provide safe access during construction. "Transforming our once overlooked alley into a vibrant, art-filled space is a game-changer... creating a sense of place and fostering community pride," said a city commissioner.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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