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MainStreet Roswell (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
Roswell often experiences daytime temperatures well over 112 degrees Fahrenheit. The tourist town also welcomes more than 200,000 tourists each year. This project set out to help visitors and residents alike walk in downtown Roswell despite the brutal heat. Over the course of several years, Maitreet Roswell collected plastic bottle caps and container lids -- part of an effort it called Bottlecaps to Benches. Project organizers then sent a tractor trailer full of the caps to a recycling plant in Indiana, which sent back 30 benches made from recycled plastic. Maitreet Roswell then installed the benches throughout the town's commercial district, allowing pedestrians to sit and recover from the heat.
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Vallejo, CA
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Vallejo Main Street responded to decades of downtown decline by transforming Indian Alley, a neglected corridor that reflected the city's struggles after the naval base closure and bankruptcy. The Alleyway Art Project installed two large murals, four custom metal sculptures and 400 feet of decorative lighting, turning the alley into a cultural landmark. Older artists-90% of contributors were age 50 or over-led design and fabrication, supported by volunteers and local businesses. The project improved safety and walkability, strengthened community pride and sparked intergenerational engagement. With older adults pledging ongoing maintenance, the alley is set to draw visitors, boost local commerce and inspire future revitalization.
Project description was created using generative AI and then reviewed for accuracy.
Lapwai, ID
AARP Community Challenge Grant Year: 2026
Project Category: Public space activation
Description: The library will convert an unused side lot into a safe, accessible green courtyard featuring benches and garden beds. This space will support outdoor programs and provide residents with a quiet place to relax away from traffic.
Wellsburg, WV
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: Wellsburgs Town Square was underused and unsafe for older adults due to uneven brick pavers and limited seating. The project restored 9,000 square feet of pavers, added tables and chairs including an ADA-accessible option and installed murals to brighten vacant storefronts. These upgrades made the space safer and more inviting for daily use and events, such as a childrens' Halloween party. The improvements even sparked interest from a developer to revitalize nearby buildings, signaling long-term impact.
Project description was created using generative AI and then reviewed for accuracy.
Nearby AARP Community Challenge Projects
Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: When a major streetscape project threatened to cut off downtown access, Alamogordo MainStreet turned an unsafe alley into a welcoming corridor. Uneven surfaces and poor lighting were replaced with raised garden beds, ADA-compliant benches and pergolas with lighting. Eight murals were created by local artists and volunteers. The alley now hosts classes, food trucks and photo opportunities, and will provide safe access during construction. "Transforming our once overlooked alley into a vibrant, art-filled space is a game-changer... creating a sense of place and fostering community pride," said a city commissioner.
Project description was created using generative AI and then reviewed for accuracy.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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