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MainStreet Roswell (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
Roswell often experiences daytime temperatures well over 112 degrees Fahrenheit. The tourist town also welcomes more than 200,000 tourists each year. This project set out to help visitors and residents alike walk in downtown Roswell despite the brutal heat. Over the course of several years, Maitreet Roswell collected plastic bottle caps and container lids -- part of an effort it called Bottlecaps to Benches. Project organizers then sent a tractor trailer full of the caps to a recycling plant in Indiana, which sent back 30 benches made from recycled plastic. Maitreet Roswell then installed the benches throughout the town's commercial district, allowing pedestrians to sit and recover from the heat.
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El Rito, NM
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: The El Rito Library has long been a gathering place for residents of rural Rio Arriba County -- an area of New Mexico that lacks public spaces for people to socialize. To make its campus more inviting, the library added benches, bike repair stations, tables and chairs and native landscaping to its outdoor space. Organizers hope the improvements allow visitors to deepen social connections with one another. In the future, the library plans to add to the upgrades by constructing a stage for performances and exploring the possibility of installing solar panels.
Wolcott, VT
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: The Town of Wolcott lacked greenspace for community members to enjoy, so the Town transformed an unused space behind the local library into a new park. Dubbed Depot Park, the space includes a community garden with raised beds, as well as a public trailhead. To draw people in, volunteers installed outdoor games, solar-powered lighting, seating and free Wi-Fi access. Organizers wanted to make the park a year-round amenity, so they included a patio heater and bonfire. Additionally, the local fire department created a temporary ice-skating rink onsite. After completing the activation, the Town hosted its first community event in decades at Depot Park. Today, the library holds children's reading circles there. Plus, community members can harvest vegetables for free from the garden.
Imperial, NE
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: A vacant lot in the heart of Imperial's downtown had been an eyesore for decades. To put the space to better use, the City of Imperial activated the space, creating a new pocket park. Volunteers helped create several murals onsite and installed a mosaic dragon sculpture, designed to double as a play structure for children. Using upcycled existing picnic tables and railroad ties, they also created a circular seating area, dubbed the chatroom. Local elementary school students and residents of an assisted living facility teamed up to paint tiles to decorate outdoor sectional couch. And volunteers laid down artificial turf -- a material chosen to make the mini-park easy to maintain. Raised flower beds completed the space. Since the mini-park's completion, organizers say community members continue to brainstorm ways to improve the pocket park, which they say has revitalized Imperial's arts scene.
Nearby AARP Community Challenge Projects
Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: When a major streetscape project threatened to cut off downtown access, Alamogordo MainStreet turned an unsafe alley into a welcoming corridor. Uneven surfaces and poor lighting were replaced with raised garden beds, ADA-compliant benches and pergolas with lighting. Eight murals were created by local artists and volunteers. The alley now hosts classes, food trucks and photo opportunities, and will provide safe access during construction. "Transforming our once overlooked alley into a vibrant, art-filled space is a game-changer... creating a sense of place and fostering community pride," said a city commissioner.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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