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MainStreet Roswell (2021) Print
2021 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
Roswell often experiences daytime temperatures well over 112 degrees Fahrenheit. The tourist town also welcomes more than 200,000 tourists each year. This project set out to help visitors and residents alike walk in downtown Roswell despite the brutal heat. Over the course of several years, Maitreet Roswell collected plastic bottle caps and container lids -- part of an effort it called Bottlecaps to Benches. Project organizers then sent a tractor trailer full of the caps to a recycling plant in Indiana, which sent back 30 benches made from recycled plastic. Maitreet Roswell then installed the benches throughout the town's commercial district, allowing pedestrians to sit and recover from the heat.
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San Jose, CA
AARP Community Challenge Grant Year: 2021
Project Category: Public space activation
Description: The COVID-19 pandemic severely impacted the local economy in San Jose's Washington neighborhood. To help meet the community's needs, Veggielution hosted free arts and environmental education programming. The local nonprofit, which aims to connect people through food and farming, invited people to the SoFa pocket park, which the organization created on the site of an underused parking lot. Events included a monthly garden art workshop and live musical and theater performances by local arts organizations. Additionally, Veggielution worked with a local arts school to create a mural for the pocket park. The activities helped link residents to resources, such as food assistance and entrepreneurship training, and connected local nonprofit organizations to each other, creating a better web of support for the community.
Forest City, NC
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: Older residents in Grahamtown lacked safe, comfortable outdoor spaces, making it hard to join events or enjoy gardens without worrying about fatigue or sun exposure. The team installed benches, picnic tables and planters at parks, gardens and community spaces. Volunteers also added address plates for safety. These changes gave older adults places to rest and socialize, strengthened community engagement and even prompted the addition of street lighting. Residents say the improvements make them feel valued and included in revitalization efforts.
Wilmington, DE
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
Description: A new wetland park in Wilmington lacked seating, shade and signage, limiting its appeal for residents, including older adults. The project added five benches, nine shade trees and interpretive panels explaining the park's ecology and flood benefits. Community programs engaged more than 200 residents through nature walks and volunteer tree planting. "AARP added value to the park and gives opportunities for community to pause and reflect," said a project manager. These improvements make the park more inviting and encourage healthy outdoor activity and social connection.
Nearby AARP Community Challenge Projects
Alamogordo, NM
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: When a major streetscape project threatened to cut off downtown access, Alamogordo MainStreet turned an unsafe alley into a welcoming corridor. Uneven surfaces and poor lighting were replaced with raised garden beds, ADA-compliant benches and pergolas with lighting. Eight murals were created by local artists and volunteers. The alley now hosts classes, food trucks and photo opportunities, and will provide safe access during construction. "Transforming our once overlooked alley into a vibrant, art-filled space is a game-changer... creating a sense of place and fostering community pride," said a city commissioner.
Albuquerque, NM
AARP Community Challenge Grant Year: 2019
Project Category: Public space activation
Description: The Barelas Community Coalition hoped to create a welcoming, multigenerational gathering space to allow community members to eat, play, and learn together. The organization constructed a shade structure, added a bench, installed solar lighting and displayed signage at a public courtyard. The outdoor area is part of the Las Esquinita complex, an indoor commercial space that includes a small food hall and artisan market. It is also located next to a new food truck park, which the Coalition helps manage. Today, the space serves as a public art venue where resident can communicate their ideas, wants and feelings alongside an existing mural. Project organizers say the project helped secure long-term support for their activation efforts and allowed the community to rally around local revitalization activities.
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