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City of Cuba City (2020) Print
2020 AARP Community Challenge Grantee
Project Category
Public places
└ Public space activation
└ Public space activation
For more than ten years, Cuba City's planning documents promised an intergenerational gathering space downtown. This project made good on that promise, converting a gravel parking lot into a gathering space. Organizers hoped the Presidential Plaza Project would increase walkability and draw traffic to Cuba City's Main Street business district. To activate the space, volunteers installed a bike rack, outdoor games and picnic tables with umbrellas for shade. A Wi-Fi hotspot provides free internet access for visitors. To beautify the area, residents painted a large mural on the pavement, which pays tribute to frontline workers' contributions during the COVID-19 pandemic. A later addition to the mural depicts the Mississippi river and includes an area for visitors to play hopscotch.
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Wilton, NH
AARP Community Challenge Grant Year: 2023
Project Category: Public space activation
Description: In a rural town where many older residents lacked shaded, accessible spaces and opportunities for meaningful engagement, Wilton built a handicap-accessible gazebo along the riverwalk and launched a Senior Citizen Science Program. Volunteers age 55-plus assembled the structure and ramp, creating the first shaded amenity downtown. Thirty older adults joined the program to collect wildlife data for conservation efforts. The gazebo quickly became a social hub for gatherings and nature observation, while the science program reconnected residents with their community and informed updates to the town's Natural Resource Inventory.
Project description was created using generative AI and then reviewed for accuracy.
St. Louis, MO
AARP Community Challenge Grant Year: 2022
Project Category: Public space activation
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Project description was created using generative AI and then reviewed for accuracy.
San Diego, CA
AARP Community Challenge Grant Year: 2024
Project Category: Public space activation
Description: The alleys in the Normal Heights neighborhood of San Diego were underused and unsafe, with broken pavement and no inviting public spaces for older adults or families. To change that, the association painted two large murals celebrating nature and intergenerational engagement, repaved the alley for safe passage and hosted a pop-up event that drew nearly 300 residents to share ideas for future improvements. The murals and resurfacing transformed the alley into a vibrant, accessible space and prompted the city to prioritize alley upgrades. One resident said the murals "invite you to explore the alley for a closer look."
Project description was created using generative AI and then reviewed for accuracy.
Nearby AARP Community Challenge Projects
Dubuque, IA
AARP Community Challenge Grant Year: 2024
Project Category: Innovative home maintenance, repair and support services
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Project description was created using generative AI and then reviewed for accuracy.
Darlington, WI
AARP Community Challenge Grant Year: 2025
Project Category: Engaging residents in vibrant public places
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Project description was created using generative AI and then reviewed for accuracy.
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