Cuba City, WI

AARP Community Challenge Grant Year: 2020

Project Category: Public space activation

Description: For more than ten years, Cuba City's planning documents promised an intergenerational gathering space downtown. This project made good on that promise, converting a gravel parking lot into a gathering space. Organizers hoped the Presidential Plaza Project would increase walkability and draw traffic to Cuba City's Main Street business district. To activate the space, volunteers installed a bike rack, outdoor games and picnic tables with umbrellas for shade. A Wi-Fi hotspot provides free internet access for visitors. To beautify the area, residents painted a large mural on the pavement, which pays tribute to frontline workers' contributions during the COVID-19 pandemic. A later addition to the mural depicts the Mississippi river and includes an area for visitors to play hopscotch.

Roundup, MT

AARP Community Challenge Grant Year: 2021

Project Category: Public space activation

Description: The large public space in the Roundup's downtown lacked accessible seating. As part of its historic preservation and economic development work, Roundup Community Partners added picnic tables and benches to the plaza. The new seating is designed to be accessible for visitors of all ages and abilities. The plaza sits on the town's Main Street and project organizers hope the seating helps incentivize residents and visitors to shop and eat downtown. "Thanks to our local leaders and AARP, Roundup's Welcome Plaza is a dynamic hub for the community that increases local commerce, strengthens local pride, and broadens awareness of Roundup's history," Roundup Mayor Sandra Jones said of the project.

San Diego, CA

AARP Community Challenge Grant Year: 2024

Project Category: Public space activation

Description: The alleys in the Normal Heights neighborhood of San Diego were underused and unsafe, with broken pavement and no inviting public spaces for older adults or families. To change that, the association painted two large murals celebrating nature and intergenerational engagement, repaved the alley for safe passage and hosted a pop-up event that drew nearly 300 residents to share ideas for future improvements. The murals and resurfacing transformed the alley into a vibrant, accessible space and prompted the city to prioritize alley upgrades. One resident said the murals "invite you to explore the alley for a closer look."

Project description was created using generative AI and then reviewed for accuracy.